Online Education Services (OES)

Senior Marketing Analyst

Online Education Services (OES)

full-time

Posted on:

Location Type: Hybrid

Location: Melbourne • 🇦🇺 Australia

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Job Level

Senior

Tech Stack

PythonSQLTableau

About the role

  • Empower Marketing and Sales teams with actionable insights across the funnel, considering the full journey for prospective students.
  • Own the development and maintenance of KPI reporting in Tableau, Power BI, Google Sheets and Excel.
  • Evaluate marketing initiatives and investments to measure impact on acquisition metrics, including CPA and student growth.
  • Partner with all areas of Marketing to set rules and processes for data capture in all channels and play a central role in assuring data quality.
  • Support the Performance Marketing team with analysis and inputs for bid strategies across paid channels, and collaborate on post-campaign analysis.
  • Contribute to KPI development, governance, and knowledge sharing by documenting definitions, processes, and best practices.
  • Build strong stakeholder relationships and explore new tools and data sources to enhance marketing analytics capabilities.

Requirements

  • Experience working with marketing data sets (e.g. Google Analytics), ideally in B2B or industries with longer customer journeys (e.g. financial services, education).
  • Skilled in querying databases with SQL or Python languages.
  • Strong attention to detail and highly analytical mindset.
  • Proven ability to deliver insights that influence big-picture goals, not just BAU tasks.
  • Comfortable working with diverse stakeholders, prioritising work and managing expectations.
  • A proactive problem-solver who can take a brief, think critically, and flag opportunities and risks.
  • Thoughtful about how insights are communicated, especially data visualisation best practices.
  • Passionate about education and curious about emerging trends, skills and technologies.
Benefits
  • Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
  • Professional development and mentoring
  • OES Culture Club and events calendar
  • Health and wellbeing activities
  • Annual flu vaccinations
  • Paid parental leave
  • Purchased leave
  • Study assistance and leave for eligible employees
  • Mental health support resources and Employee assistance program (EAP)
  • Income protection insurance
  • Corporate health insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
KPI reportingTableauPower BIGoogle SheetsExcelSQLPythondata analysisdata visualizationmarketing analytics
Soft skills
attention to detailanalytical mindsetstakeholder managementproblem-solvingcritical thinkingcommunicationprioritizationcollaborationcuriosityinfluence