Director, Revenue Marketing

Onit

Director of Revenue Marketing at Onit, responsible for marketing strategy and pipeline ownership. Leading AI-driven initiatives to transform legal operations for B2B software.

Posted 5/11/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $175,000 per yearWebsite

Tech Stack

Tools & technologies

SFDCSQL

About the role

Key responsibilities & impact

Own quarterly and annual pipeline targets aligned to sales quota.
Marketing-sourced and Marketing-influenced pipeline contribution to bookings — the headline number
Quarterly pipeline forecasting and weekly variance reporting
Partner with sales leadership on the Top 100 and Mid-Market account plans
Run the integrated planning cycle quarterly: target accounts, plays, channels, content, measurement
Set the operating rhythm for the team — weekly pipeline review, bi-weekly play retrospectives, monthly performance reviews
Deploy and own the AI agents that augment the team (Account Briefing, Content Atomization, Pipeline Hygiene, Workflow Audit)
Be marketing's primary partner to SDR and AE leadership, improving marketing-to-sales feedback loops.
Own the SFDC Engagement Cockpit operating rules with Marketing Ops and SDR managers
Drive the SAL-to-SQL accountability conversation with sales — using data, not opinion
Co-own the Acceleration Plan execution with the CRO's office.
Establish dashboard visibility into speed-to-lead and campaign influence.
Day-to-day ownership of HubSpot, HG Insights, ZoomInfo Marketing, Metadata.io, and the SFDC Engagement Cockpit
Continuous evaluation of new tools and AI capabilities; recommend additions or replacements quarterly
Manage direct reports across Campaign Management, Paid Media, Content Operations, and Field Marketing
Establish execution cadence and accountability frameworks.
Prioritize based on revenue impact and resource constraints.
Develop and mentor team members into strategic operators.

Requirements

What you’ll need

8+ years in B2B marketing with at least 4 years owning pipeline as a primary metric
Direct experience running an ABM-first marketing function at a B2B enterprise software company in the $50M to $300M ARR range
Proven track record managing a team of 5+ marketing professionals across multiple specialties (campaign, paid, content, field)
Demonstrated SAL-to-SQL or equivalent funnel-conversion improvement at scale
Deep fluency in: SFDC, HubSpot (or equivalent MAP), HG Insights or 6sense or Demandbase, ZoomInfo, Metadata.io or equivalent ABM orchestration
Demonstrated AI/agent fluency — has built or operated AI workflows that delivered measurable productivity or quality lift
Experience working in lockstep with sales and SDR leadership on shared pipeline accountability.

Benefits

Comp & perks

Health Coverage Choices: Three medical plan options, plus dental and vision, so you can choose what fits best. Employees on our HDHP plan also receive employer contribution to the HSA.
Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.
Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays annually.
Family Support: Exceptional paid leave for birth parents, non-birth parents, and caregivers. Onit also offers surrogacy and adoption reimbursement.
Income Protection: 100% employer-paid life and disability insurance.
Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.
Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.
Community Engagement: One paid volunteer day each year to give back to the community.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

pipeline managementaccount-based marketing (ABM)funnel conversion improvementdata analysisteam managementperformance measurementcampaign managementcontent operationspaid media managementAI workflow development

Soft Skills

leadershipmentoringcollaborationstrategic planningaccountabilitycommunicationorganizational skillsproblem-solvingadaptabilityprioritization