Onit

Growth & Performance Marketing Specialist

Onit

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $75,000 per year

About the role

  • Manage and optimize paid programs across LinkedIn, Google, syndication, retargeting, and emerging channels.
  • Use structured metadata and attribution frameworks to track performance across funnel stages.
  • Build and execute testing strategies across messaging, audiences, and creative to enable scalable learning.
  • Analyze performance regularly and provide clear recommendations on budget allocation and optimization.
  • Collaborate with Integrated Campaign Managers to align paid strategy with campaign goals and GTM motions.
  • Serve as a performance advisor, guiding teams on what’s working, what to adjust, and where to invest.
  • Partner with Content, Creative, Product Marketing, and Marketing Ops to ensure high-performing assets, clean tracking, and reliable reporting.
  • Build, launch, and manage campaigns including targeting, creative refreshes, and channel optimization.
  • Troubleshoot tracking, pixel, and UTM issues to ensure data integrity.
  • Support broader marketing initiatives during peak campaigns (webinars, events, nurture programs, landing pages, A/B testing).
  • Step in where needed — demonstrating ownership and a team-first mindset to drive results.

Requirements

  • 3+ years of performance or demand generation experience (B2B SaaS preferred).
  • Proven success managing multi-channel paid programs with meaningful budgets.
  • Strong analytical skills with the ability to translate complex data into actionable recommendations.
  • Experience with structured metadata, naming conventions, and attribution models.
  • Excellent communication skills across executive, sales, marketing, and RevOps stakeholders.
  • Highly organized with strong pipeline discipline and time management skills.
  • Ownership mindset with the ability to thrive in a fast-paced, high-growth environment.
  • Experience in legal tech, AI-native products, or integrated GTM motions a plus.
  • Experience with Salesforce or similar CRM platforms; Salesloft or equivalent tools a plus.
Benefits
  • Health Coverage Choices: Three medical plan options, plus dental and vision, so you can choose what fits best. Employees on our HDHP plan also receive employer contribution to the HSA.
  • Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.
  • Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays annually.
  • Family Support: Exceptional paid leave for birth parents, non-birth parents, and caregivers. Onit also offers surrogacy and adoption reimbursement.
  • Income Protection: 100% employer-paid life and disability insurance.
  • Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.
  • Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.
  • Community Engagement: One paid volunteer day each year to give back to the community.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingdemand generationmulti-channel paid programsstructured metadataattribution modelsdata analysiscampaign managementA/B testingbudget optimizationchannel optimization
Soft Skills
analytical skillscommunication skillsorganizational skillstime managementownership mindsetteam-first mindsetcollaborationproblem-solvingadaptabilitystrategic thinking