Senior Marketing Manager

ONIQ

Senior Marketing Manager driving B2B marketing strategies for ONIQ, an industrial tech company. Leading demand generation and performance marketing efforts with a focus on CO₂ reduction.

Posted 5/2/2026full-timeCologne • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Define and drive our B2B marketing strategy across all channels, aligned with our business goals and sales targets
Build and scale a lead & demand generation engine for industrial manufacturing customers
Quickly build a deep understanding of our product, customer personas, and the manufacturing domain – and translate complex topics into clear, compelling stories
Own our performance marketing setup: plan, execute, and optimize campaigns in Google Ads and on LinkedIn
Refine and continuously improve tracking & reporting to measure traffic, MQLs, SQLs, pipeline, and ROI
Take responsibility for our website and landing pages together with our Sales team - messaging, structure, A/B tests and conversion optimization
Independently create content for blog posts, LinkedIn posts, landing pages, newsletters, whitepapers, case studies, and webinar content around manufacturing, operational excellence and CO₂ reduction
Develop and manage email campaigns and nurture journeys in close collaboration with our Sales & Customer Success teams
Coordinate fairs, webinars and selected customer events as part of an integrated marketing strategy
Manage and brief external agencies & freelancers where needed – while staying hands-on in the key digital channels

Requirements

What you’ll need

Several years of experience in B2B marketing, digital performance marketing and lead generation
Ideally, familiarity with tools such as marketing automation platforms, CRM systems, LinkedIn Campaign Manager and CMS
Ability to think from the customer’s perspective and translate technical topics into impactful messaging
Passion for content marketing: you enjoy writing and can independently create high-quality content
A data-driven mindset: you consistently analyze performance metrics, run experiments, and optimize based on measurable results
Ambition to build a professional, modern B2B marketing function – while staying pragmatic and hands-on
Master’s degree in Business, Marketing, Engineering, Computer Science or a related field
Excellent language skills in English (C1)
Willingness to travel occasionally for trade fairs and events

Benefits

Comp & perks

A culture built on transparency, integrity and authenticity – we trust and respect each other and make decisions based on competence
A fast-paced, agile environment where you can take on as much responsibility as you feel ready for and actively shape our marketing and go-to-market strategy
A team that genuinely cares about collaboration and work culture: we regularly reflect on our teamwork, invest work time into team spirit and consciously create balance in everyday work
The opportunity to contribute to fighting climate change by helping industrial manufacturers to become more efficient and to reduce their CO₂ emissions, while we are mindful of our own environmental impact as a carbon-neutral company
All the benefits that make work more pleasant: flexible hours, part-time options, remote work possibilities, regular team events and offsites, 30 days PTO, weekly yoga sessions, Deutschlandticket, Urban Sports Club and more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdigital performance marketinglead generationcontent marketingcampaign optimizationA/B testingemail campaignsdata analysiscustomer journey mappingROI measurement

Soft Skills

customer perspective thinkingcontent creationcommunicationcollaborationpragmatismhands-on approachanalytical mindsetcreativitystorytellingevent coordination

Certifications

Master’s degree in BusinessMaster’s degree in MarketingMaster’s degree in EngineeringMaster’s degree in Computer Science