Marketing

• Define and drive our B2B marketing strategy across all channels, aligned with our business goals and sales targets
• Build and scale a lead & demand generation engine for industrial manufacturing customers
• Quickly build a deep understanding of our product, customer personas, and the manufacturing domain – and translate complex topics into clear, compelling stories
• Own our performance marketing setup: plan, execute, and optimize campaigns in Google Ads and on LinkedIn
• Refine and continuously improve tracking & reporting to measure traffic, MQLs, SQLs, pipeline and ROI
• Take responsibility for our website and landing pages together with our sales team - messaging, structure, A/B tests, conversion optimization
• Independently create content for blog posts, LinkedIn posts, landing pages, newsletters, whitepapers, case studies and webinar content around manufacturing, operational excellence and CO₂ reduction
• Develop and manage email and nurture journeys in close collaboration with our Sales & Customer Success teams
• Coordinate fairs, webinars and selected customer events as part of an integrated marketing strategy
• Manage and brief external agencies & freelancers where needed – while staying hands-on in the key digital channels

Marketing Lead

SaaS Marketing Associate