Senior Creative Strategist

OnHires

Senior Creative Strategist driving Meta Ads creative strategy for a fast-growing DTC jewelry brand. Building scalable testing systems, concepts, scripts and an internal creative function.

Posted 8/10/2026full-timeRemote • 🇪🇺 Anywhere in EuropeSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing creative strategies for Meta Ads, leveraging strong analytical skills to optimize performance metrics such as CPA, CTR, and ROAS. Proven ability to lead creative teams and manage high-volume production workflows in a fast-paced environment.

Highest-signal resume keywords

Meta Ads Creative DevelopmentDirect-Response AdvertisingPerformance Data AnalysisCreative Team LeadershipCopywriting Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyPerformance AnalysisCreative TestingHook DevelopmentAd CopywritingScript DevelopmentAudience InsightsMarket ResearchConsumer PsychologyAI Creative Tools

Soft Skills

Autonomous WorkCollaborationFeedback ProvisionAdaptabilityCommunication

Industry Keywords

DTCE-commerceFashionJewelryBeautyWellnessApparelVisually Driven Brands

About the role

Key responsibilities & impact

Own the overall performance creative strategy for Meta Ads
Analyse creative performance across CPA, CTR, CVR, ROAS and hook rate
Identify winning hooks, angles, formats, messages and audience insights
Develop creative concepts, scripts, ad copy and detailed briefs
Build structured creative testing and iteration roadmaps
Research competitors, customer pain points and market trends
Direct video editors, designers and other creatives
Review creative output and provide performance-driven feedback
Turn campaign data into actionable creative decisions
Improve creative workflows, documentation and production systems
Help build and lead the internal creative team
Work closely with the founders and performance marketing team

Requirements

What you’ll need

Strong experience in DTC / e-commerce
Meaningful in-house / brand-side experience
Hands-on experience developing creative for Meta Ads
Experience with meaningful paid social budgets and high creative volume
Strong understanding of direct-response advertising and consumer psychology
Ability to develop hooks, angles, concepts, scripts and briefs
Strong analytical skills and confidence working with performance data
Experience with structured creative testing and rapid iteration
Experience directing or managing designers, video editors, creators or other creative team members
Strong copywriting skills
Fluent professional English
Comfortable working autonomously in a lean, fast-moving company
Experience in fashion, jewelry, beauty, wellness, apparel or other visually driven consumer brands is highly relevant
Experience with AI creative tools and AI-assisted production workflows is a strong plus

Benefits

Comp & perks

Fully remote within Europe
Good overlap with CET working hours
High-impact position with substantial ownership
Access to meaningful ad spend and fast feedback loops
Direct communication with the founders