OnHires

SaaS Marketing Manager

OnHires

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

SeniorLead

About the role

  • Own and define the end-to-end product marketing strategy, translating company and product goals into clear quarterly and annual plans.
  • Unite product marketing, lifecycle marketing, campaigns, affiliates, and partnerships under a single cohesive marketing roadmap.
  • Lead, mentor, and coordinate the marketing team and external collaborators executing the strategy.
  • Act as the primary owner of product-related marketing priorities, alignment, and outcomes.
  • Lead go-to-market strategies for product launches, feature releases, and roadmap initiatives.
  • Drive product adoption, activation, engagement, expansion, and retention through strong positioning and messaging.
  • Own customer lifecycle communication across onboarding, activation, expansion, retention, and re-engagement.
  • Partner closely with Sales, Growth, and Customer Success to ensure alignment across acquisition and retention motions.
  • Analyze market trends, competitive landscape, customer behavior, and feedback to inform positioning and messaging.
  • Collaborate closely with Product to translate insights into compelling customer-facing narratives.
  • Support roadmap communication and maintain feedback loops between customers and internal teams.
  • Ensure insights directly inform strategy, prioritization, and execution.
  • Oversee the planning and execution of multi-channel marketing campaigns (paid, organic, email, SEO/SEM, webinars).
  • Own and grow affiliate marketing initiatives aligned with product positioning and revenue goals.
  • Support and develop strategic partnerships that expand distribution, visibility, and product adoption.
  • Manage budgets effectively and ensure cost efficiency across all initiatives.
  • Own marketing reporting, analytics, and performance tracking across all product-related initiatives.
  • Define KPIs, dashboards, and reporting frameworks to measure impact and ROI.
  • Use data to continuously optimize strategy and guide decision-making.
  • Own product positioning, messaging frameworks, and ensure consistency across all marketing communications and enablement assets.

Requirements

  • Bachelor's degree in Marketing, Communications, Business or a related field.
  • Minimum of 7+ years of experience in B2B/B2C marketing.
  • Strong understanding of PLG and SaaS growth dynamics (including activation, retention, expansion, churn reduction, etc).
  • Strong understanding of marketing analytics and ROI measurement.
  • Excellent written and verbal C1+ English communication skills.
  • Comfortable operating in structured, system-driven environments (experience with ClickUp and HubSpot is a strong plus).
  • Experience with content marketing, social media marketing, and digital marketing.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong leadership and cross-functional collaboration skills.
Benefits
  • Competitive compensation.
  • Work that fits your personality and lifestyle.
  • Your hours are flexible, and so is your vacation.
  • Any equipment/software/tech that you need to do your job.
  • You can work from anywhere in the world - work remotely.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketing strategygo-to-market strategiescustomer lifecycle communicationmarketing analyticsKPI definitionperformance trackingcontent marketingsocial media marketingdigital marketingSaaS growth dynamics
Soft Skills
leadershipcross-functional collaborationcommunicationproject managementmentoringstrategic thinkingdata-driven decision makingteam coordinationcustomer engagementbudget management
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business