Senior Brand Designer

Onfly

Senior Brand Designer leading the visual identity evolution at Onfly, a major B2B travel tech in Latin America. Developing creative branding concepts and collaborating across teams for impactful solutions.

Posted 7/14/2026full-timeBelo Horizonte • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Branding, Brand Design, and Graphic Design, with a strong portfolio showcasing visual identity projects and campaigns. Proficient in Adobe Creative Cloud and Figma, capable of translating business strategies into impactful visual solutions.

Highest-signal resume keywords

BrandingBrand DesignGraphic DesignAdobe Creative CloudFigma

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

BrandingBrand DesignGraphic DesignVisual IdentityTypographyCompositionArt DirectionCreative ConceptsDigital CommunicationsTemplate Development

Soft Skills

OrganizedAutonomousCollaborationPresentation SkillsFeedback Reception

Tools & Technologies

Adobe IllustratorAdobe PhotoshopAdobe InDesignAdobe After EffectsFigmaCanvaGPTGeminiClaudeMidjourney

Certifications & Qualifications

Degree in Graphic DesignDegree in AdvertisingDegree in Digital Design

Industry Keywords

Brand GuidelinesAsset LibrariesVisual SystemsBrand CenterMarketingCustomer JourneyCreative SolutionsMultidisciplinary EnvironmentsBrand PositioningVisual Excellence

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the evolution of Onfly's visual identity, ensuring consistency, innovation, and scalability across all brand touchpoints;
Develop and maintain the Brand Center, Brand Guidelines, asset libraries, and visual systems that support the entire company;
Create creative concepts and branding campaigns for launches, events, institutional initiatives, and internal and external communications;
Translate business strategies into visual solutions that strengthen brand positioning and create impact for customers and partners;
Produce assets for various channels, such as social media, corporate presentations, landing pages, emails, sales materials, events, paid media, and print materials;
Partner with Marketing, Product, Growth, HR, and Sales to build consistent brand experiences across the customer journey;
Structure and evolve template and component systems that increase the efficiency of marketing and communications teams;
Explore and apply Artificial Intelligence in the creative process, using tools such as GPT, Gemini, Claude, Midjourney, Firefly, Canva AI and other solutions to improve productivity and quality;
Monitor branding, design, technology, and communication trends to bring new references and continuously raise the brand's creative standard;
Ensure visual excellence, technical quality, and attention to detail in all deliverables.

Requirements

What you’ll need

Proven experience in Branding, Brand Design, or Graphic Design;
A strong portfolio showcasing visual identity projects, campaigns, brand systems, and digital communications;
Proficiency with Adobe Creative Cloud (Illustrator, Photoshop, InDesign; After Effects is a plus);
Experience with Figma;
Familiarity with Canva and developing scalable templates for different audiences;
Strong aesthetic sense, typography, composition, art direction, and visual identity skills;
Ability to translate business strategies and objectives into creative solutions;
Experience working in multidisciplinary environments and collaborating with multiple teams;
Organized, autonomous, and able to manage multiple projects simultaneously;
Comfortable presenting ideas, defending creative concepts, and receiving feedback;
Degree in Graphic Design, Advertising, Digital Design, or a related field.

Benefits

Comp & perks

Meal allowance on a flexible card — R$40 (no 6% deduction)
Transportation allowance on a flexible card (no 6% deduction)
Unimed Health Plan — no co-payment and no monthly fee for the Onfly employee (covered by the company 😄)
Dental plan (discount on monthly fee)
Pharmacy discounts
Online psychotherapy — Vittude
Gympass and TotalPass
90% scholarship for language courses
Discounts on undergraduate and postgraduate programs (UNA, UNIBH, and Anhanguera)
Funeral assistance by Grupo Zelo
Extended maternity/paternity leave
R$200 voucher on Onhappy — our leisure travel platform
Life insurance