Onfly

Mid-level Account-Based Marketing Analyst

Onfly

full-time

Posted on:

Location Type: Hybrid

Location: Belo Horizonte • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

About the role

  • Support the planning and execution of ABM strategies (1:1, 1:few and 1:many), in collaboration with Marketing, Sales and Customer Success.
  • Produce personalized content for target accounts: presentations, landing pages, emails, cadences, social selling messages and materials focused on specific pain points.
  • Develop Sales Enablement materials — including playbooks, scripts, battlecards, case studies, training content and sales decks — and support the commercial team in creating proposals and customized materials for active opportunities.
  • Perform back-office activities for the area, such as data organization, list management, content updates and supporting workflows between Marketing and Sales.
  • Build and maintain relationships with partners, associations and specialized communities in target segments, identifying opportunities for content, co-marketing and engagement with priority accounts.
  • Support event organization.
  • Support the operation of multichannel campaigns: email, social, content, paid media and personalized activations for target accounts.
  • Continuously optimize ABM campaigns and initiatives based on A/B testing and performance analysis.
  • Monitor the performance of ABM initiatives, consolidating metrics and proposing continuous improvements.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communication or related fields;
  • Proven advanced experience with Account-Based Marketing.
  • Experience producing content tailored for Sales and ABM.
  • Proficiency in HubSpot (automation, workflows, reporting, segmentation and CRM).
  • Highly hands-on profile with autonomy, organization and ability to prioritize and manage multiple demands simultaneously in a fast-paced environment.
  • Excellent written and verbal communication skills.
  • Analytical skills to track metrics and derive insights.
  • Comfortable handling back-office tasks and daily interactions with accounts, partners and internal stakeholders.
  • Availability to travel.
  • Copywriting and performance writing skills for campaigns and personalized content.
  • Experience in SaaS, technology or complex B2B markets.
  • Experience with Sales Enablement.
Benefits
  • Amazing office! (hybrid model — 3 days in-office and 2 days remote per week).
  • Meal allowance on a flexible card — R$35 (no 6% deduction).
  • Transportation allowance on a flexible card (no 6% deduction).
  • Unimed health plan with no co-pay and no monthly fee for Onflyers (company-paid).
  • Dental plan (discounted monthly fee).
  • Pharmacy discounts.
  • No dress code.
  • Online psychotherapy benefit (Vittude).
  • Gym benefits (Gympass).
  • 90% scholarship for language studies.
  • Discounts on undergraduate and graduate programs (UNA and UNIBH).
  • Funeral assistance (Grupo Zelo).
  • Extended maternity/paternity leave.
  • R$200 voucher on Onhappy (exclusive platform for discounted travel anywhere in Brazil).
  • Birthday gift worth R$55 to celebrate your birthday as you wish.
  • Life insurance.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Account-Based Marketingcontent productionSales Enablementcopywritingperformance writingA/B testingdata organizationmetrics analysisCRM
Soft skills
autonomyorganizationability to prioritizetime managementwritten communicationverbal communicationanalytical skillsrelationship building
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationBachelor's degree in Communication