Onfly

Senior Account-Based Marketing (ABM) Analyst

Onfly

full-time

Posted on:

Location Type: Hybrid

Location: Belo Horizonte • 🇧🇷 Brazil

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Job Level

Senior

About the role

  • Structure and maintain target account lists (Tiers 1, 2 and 3) aligned with the ICP.
  • Orchestrate multichannel campaigns (email, social, paid media, personalized content, events).
  • Build and operate engagement playbooks integrated with Marketing and Sales.
  • Develop cadences, sequences and customized scripts according to account stage.
  • Ensure data integrity, consistency and currency in the CRM (HubSpot).
  • Set up automations, account routing and activation triggers.
  • Create dashboards and reports with key ABM, pipeline and engagement metrics and indicators.
  • Perform a RevOps role for enterprise GTM, defining flows, rituals and rules between Marketing, Sales and Customer Success.
  • Document processes, playbooks, engagement templates and qualification criteria.
  • Analyze account behavior and engagement to guide strategy and prioritization.
  • Identify funnel bottlenecks and opportunities to accelerate the sales cycle.
  • Generate actionable insights on engaged personas, behavioral history and account maturity.
  • Train the Enterprise Sales team on ABM processes, lists, approaches and executions.
  • Create and update materials such as battlecards, scripts, decks, narratives and account dossiers.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications or a related field;
  • Proficiency in HubSpot (automation, workflows, reporting, segmentation and CRM).
  • Knowledge of B2B content strategies and integration with commercial/sales teams.
  • Ability to build dashboards, forecasts and critical performance indicators.
  • Availability to travel
  • Experience in technology companies or SaaS.
  • Experience in RevOps for Enterprise GTM
  • Experience with internationalization or multiregional campaigns.
Benefits
  • Amazing office! (hybrid model — 3 days in-office and 2 days remote per week).
  • Meal allowance on a flexible card R$35 (no 6% deduction).
  • Transportation voucher on a flexible card (no 6% deduction).
  • Unimed health plan with no co-payment and no monthly fee for Onflyers (company-covered).
  • Dental plan (discounted monthly fee).
  • Pharmacy discount.
  • No dress code.
  • Online psychotherapy benefit (Vittude).
  • Gym benefits (Gympass).
  • 90% scholarship for language studies.
  • Discounts on undergraduate and graduate programs (UNA and UNIBH).
  • Funeral assistance (Grupo Zelo).
  • Extended maternity/paternity leave.
  • R$200 Onhappy voucher (exclusive platform for discounted travel anywhere in Brazil).
  • Birthday gift of R$55 to celebrate your birthday as you wish.
  • Life insurance.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMautomationworkflowsreportingsegmentationdashboard creationperformance indicatorsB2B content strategiesRevOpsmultichannel campaigns
Soft skills
communicationorganizationalanalyticaltrainingstrategic thinkingcollaborationproblem-solvingdocumentationprioritizationinsight generation
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationBachelor's degree in Communications