OneTrust

Director of Customer Engagement – Media Measurement

OneTrust

full-time

Posted on:

Location Type: Hybrid

Location: Horsham • New Jersey • Pennsylvania • United States

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Salary

💰 $150,000 - $258,750 per year

Job Level

Lead

About the role

  • Bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building a comprehensive measurement framework the J&J sectors: Innovative Medicine, MedTech and Corporate.
  • Partner closely with other members of the Insights and Analytics organization as well as other Brand leadership to drive a robust, data-driven, and highly strategic approach that identifies key leading and lagging metrics to help drive faster decision making, line of sight to impact of execution (content and channel) and investments across all aspects of the customer and patient treatment journey.
  • Define the comprehensive measurement framework and KPIs and will play a lead role in developing our integrated measurement reports that are delivered to brand to connect execution to impact including measures such as patient conversion, ROI, mROI.
  • Serve as a strategic leader and SME within the Customer Engagement, Content & Media Excellence team, shaping how measurement drives business value across sectors.
  • Lead the development of a measurement framework to standardize performance tracking and insights across the organization.
  • Work closely with media agencies and appropriate external partners to develop, deliver, and enhance recurring reporting dashboards and performance scorecards.
  • Align organizations to new standard owned by J&J.
  • Act as a key advocate for data integrity proactively identifying and solutioning data issues and gaps.
  • Partner with media agencies, AOR, and internal data management teams to ensure accurate, timely, and complete data flows for reporting and analytics.
  • Embed framework within operational and strategic discussions at all levels of the business as standard method to understand and evaluate performance and use the insights to make business decisions to optimize execution. Act as a Thought Leader in assessing external trends and bringing best in class measurement and insight generation advances to proactively address business needs across all sectors.

Requirements

  • BS Degree in Marketing, Business, Analytics, or equivalent experience is required; MBA Preferred
  • 10+ years Marketing or Media experience in a professional environment, with experience managing and building teams
  • Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
  • Prior experience in media analytics, healthcare claims data, and HCP data, especially digital media, with an understanding of what type of data should be tapped across different international markets
  • Understanding of data-driven media planning and buying approaches
  • Expertise in Marketing Mix Modeling (MMM) and econometric techniques to measure and optimize media effectiveness across channels
  • Expertise in Analytics/Martech/Business Intelligence platforms or BI software
  • Competencies in financial & business acumen, strategic thinking and planning, conflict management, interpersonal skills, change management, delegation, talent coaching and mentoring, negotiation, and influence.
  • Experience translating data insights into actionable recommendations for executive decision-making
  • Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
  • Proven ability to work collaboratively across multiple teams
  • Exceptional interpersonal skills and mastery of working in a matrixed environment
  • Excellent communication skills; can articulate complex concepts to a diverse audience
  • Creative, innovative problem solver who leads with insights derived from data
  • Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization
  • Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
  • Strong writing, presentation and influencing skills
  • Demonstrate ability to thrive under pressure, & take accountability to meet deadlines
  • Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables
  • Ability to manage and coach direct reports and agile team.
Benefits
  • Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
  • This position is eligible to participate in the Company’s long-term incentive program.
  • Vacation –120 hours per calendar year
  • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
  • Holiday pay, including Floating Holidays –13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
  • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
  • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
  • Caregiver Leave – 80 hours in a 52-week rolling period
  • Volunteer Leave – 32 hours per calendar year
  • Military Spouse Time-Off – 80 hours per calendar year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media analyticshealthcare claims dataMarketing Mix Modeling (MMM)econometric techniquesdata-driven media planninganalytics platformsMartechBusiness Intelligence (BI) softwareKPI developmentperformance tracking
Soft Skills
strategic thinkingconflict managementinterpersonal skillschange managementdelegationtalent coachingnegotiationinfluencecreative problem solvingexecutive presence
Certifications
BS Degree in MarketingMBA