Manager

• shape and execute digital presence across multiple channels
• ensure that all digital initiatives are seamlessly integrated into our Integrated Customer Experience Plans and omnichannel approach
• collaborate with cross-functional teams to drive brand awareness, engage healthcare professionals, and support product adoption using innovative digital strategies
• deliver impactful campaigns that educate, inform, and inspire stakeholders
• develop, manage and optimize digital campaigns in collaboration with media SMEs
• increase brand visibility, generate leads and drive engagement among healthcare professionals and key decision-makers
• create, curate, and publish compelling content tailored to the needs of key stakeholders (clinicians, economic customers, and patients)
• monitor, analyze, and report on creative performance
• provide actionable insights to improve content effectiveness
• collaborate with marketing strategy to align digital efforts with overall business objectives
• drive execution of Key Opinion Leader (KOL) and industry influencer programs
• stay current with digital marketing trends, compliance standards, and best practices

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