Senior Manager, Field Marketing

OneStream Software

Senior Manager, Field Marketing responsible for driving B2B demand generation strategies at OneStream Software. Leading the development and execution of a comprehensive Field Marketing plan for assigned regions.

Posted 4/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,000 - $149,750 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of a bi‑annual, ABM‑driven Field Marketing strategy that accelerates regional pipeline growth and aligns to priority account needs.
Build integrated, multi‑channel programs spanning in‑person and virtual events, experiential activations, digital campaigns, targeted email, direct mail, and social engagement to drive measurable account impact.
Maintain deep expertise in OneStream’s product portfolio to ensure all programs reinforce core messaging and solution positioning.
Partner with Regional Sales Leaders to align on pipeline targets, account priorities, and territory strategies, ensuring marketing initiatives directly support revenue goals.
Collaborate with Marketing peers including Campaigns, Channel/Alliances, and Product Marketing to ensure cohesive execution and maximize program reach and effectiveness.
Provide leadership and mentorship to regional Field Marketing Managers and Specialists, fostering strategic thinking and operational excellence.
Use data, analytics, and historical performance insights to optimize channel mix, refine ABM strategies, and improve pipeline contribution.
Deliver quarterly performance reporting with trends, insights, and recommendations for continuous improvement.
Source, evaluate, and negotiate with third‑party vendors to secure high‑quality services and competitive pricing.
Manage and optimize regional marketing budgets with accurate forecasting and disciplined spend management.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
7+ years of experience in global B2B field marketing, demand generation, or regional marketing within a technology or software environment.
Demonstrated experience building and executing regional field marketing plans that support pipeline creation and deal progression.
Strong working knowledge of Salesforce and common marketing automation platforms (e.g., HubSpot or equivalent).
Proven experience managing marketing budgets and measuring program ROI.

Benefits

Comp & perks

Vision
Medical
Life
Dental
401K

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

ABM strategyfield marketingpipeline growthdigital campaignsdata analyticsbudget managementprogram ROIregional marketing plansdemand generationvendor negotiation

Soft Skills

leadershipmentorshipstrategic thinkingcollaborationcommunicationoperational excellenceinsight generationperformance reportingforecastingrelationship management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Businessrelated field degreeequivalent practical experience