OneRail

Senior Vice President, Marketing

OneRail

full-time

Posted on:

Location Type: Hybrid

Location: Orlando • Florida • United States

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Salary

💰 $268,000 - $327,500 per year

Job Level

Senior

About the role

  • Develop and own a comprehensive marketing strategy aligned with company growth and revenue goals.
  • Proven ability to lead and scale a cross-functional marketing organization, including MarCom, Product Marketing, and Demand Gen.
  • Partner closely with Product, Sales, Customer Success, and Executive Leadership to ensure message-market alignment.
  • Oversee all branding, public relations, thought leadership, and content strategy.
  • Drive integrated campaigns across digital, social, paid, field, and partner channels.
  • Lead product positioning, value propositions, persona definition, and competitive analysis.
  • Drive pipeline growth with data-backed demand generation strategies.
  • Build, mentor, and develop a high-performing marketing organization.

Requirements

  • 15+ years of progressive B2B marketing leadership experience, including SaaS and/or logistics/transportation technology.
  • Demonstrated experience managing both MarCom and Product Marketing functions.
  • Proven track record driving measurable pipeline and revenue impact.
  • Strong understanding of product positioning, customer segmentation, and value-based messaging.
  • Experience scaling marketing organizations in high-growth environments.
  • Data-driven mindset with comfort in analytics, experimentation, and KPI management.
  • Exceptional communication and executive-level presentation skills.
  • MBA or advanced degree in Marketing, Business, or a related field or equivalent experience.
Benefits
  • Health insurance
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingSaaSdemand generationproduct positioningcustomer segmentationvalue-based messaginganalyticsKPI managementcontent strategyintegrated campaigns
Soft Skills
leadershipcommunicationpresentation skillsmentoringcross-functional collaborationstrategic thinkingdata-driven mindsetscaling organizationsproblem-solvingcreativity
Certifications
MBAadvanced degree in Marketingadvanced degree in Business