OneRail

Director, Demand Generation

OneRail

full-time

Posted on:

Location Type: Hybrid

Location: Orlando • Florida • United States

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Salary

💰 $136,000 - $166,000 per year

Job Level

Lead

About the role

  • Lead OneRail’s pipeline growth strategy, owning demand creation and conversion across the entire buyer journey.
  • Build a scalable, revenue-aligned demand engine that connects awareness, acquisition, engagement, and pipeline impact.
  • Collaborate with Sales, Product Marketing, Revenue Operations, and Finance to ensure marketing investment translates into predictable, high-quality revenue outcomes.
  • Own pipeline contribution targets across marketing-qualified leads, sales-qualified leads, opportunities, and revenue.
  • Design and execute integrated demand strategies that align acquisition, nurturing, and conversion across the full funnel.

Requirements

  • 8-12+ years of progressive B2B demand generation experience
  • Demonstrated success owning full-funnel demand and pipeline outcomes
  • Hands-on experience across: SEO and organic growth, Paid acquisition and performance marketing, Website optimization and CRO, Funnel analytics and attribution
  • Strong analytical orientation with comfort operating against revenue, efficiency, and growth targets
  • Proven experience leading teams and influencing cross-functional stakeholders.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationSEOorganic growthpaid acquisitionperformance marketingwebsite optimizationCROfunnel analyticsattributionpipeline outcomes
Soft Skills
analytical orientationleadershipinfluencingcollaboration