Marketing Counsel

OnePay

Marketing Counsel advising OnePay, a consumer fintech platform, on advertising, privacy, promotions, and marketing agreements. Partnering with fast-growing marketing and product teams to enable compliant, defensible launches.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $200,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive legal expertise in marketing, advertising, and consumer protection law, with a strong focus on compliance and negotiation of agreements. Proficient in utilizing AI tools for contract review and maintaining effective communication across diverse teams.

Highest-signal resume keywords

J.D.8+ Years Legal ExperienceAdvertising And Consumer-Protection LawStrong Drafting And Negotiation SkillsProficiency With AI Tooling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising TechnologyConsumer DataCCPA/CPRAPIIFTC Endorsement RulesPromotions And SweepstakesContract NegotiationClaim SubstantiationMulti-State ComplianceMarketing-Partnership Agreements

Soft Skills

Clear CommunicationPractical JudgmentCollaboration

Tools & Technologies

AI Tools

Certifications & Qualifications

Active Membership In U.S. State Bar

Industry Keywords

Ad TechInfluencer MarketingAffiliate MarketingRegulated IndustryHigh-Growth Consumer Brand

About the role

Key responsibilities & impact

Serve as the primary legal partner to marketing, brand, design, paid media, and product teams.
Provide practical, real-time counsel throughout the marketing lifecycle.
Advise on advertising technology, tracking, consumer data, CCPA/CPRA, PII, targeting, and disclosures.
Structure and negotiate creator, influencer, brand-collaboration, affiliate, agency, vendor, talent, and marketing-partnership agreements.
Advise on FTC endorsement and disclosure rules, usage and content rights, and platform terms.
Design and review rewards programs, sweepstakes, contests, promotions, official rules, registration, bonding, and multi-state compliance.
Support production and content development, including talent releases, music and licensing, rights clearances, and vendor agreements.
Partner on claim substantiation, puffery, comparative claims, and disclaimers.
Use AI tools to accelerate contract review, marketing review workflows, knowledge management, and issue-spotting while maintaining controls and confidentiality.
Build lightweight processes and self-serve guidance to help marketing move quickly and remain compliant.
Perform additional duties as assigned by the manager.

Requirements

What you’ll need

J.D.
Active membership in good standing with a U.S. state bar
8+ years of legal experience, including at a leading law firm and/or in-house
At least 6 years focused on marketing, advertising, and/or ad tech law
Deep hands-on knowledge of advertising and consumer-protection law, including the FTC Act and UDAAP
Knowledge of promotions and sweepstakes, endorsement and influencer rules, affiliate marketing, and advertising-related privacy
Knowledge of CCPA/CPRA, state privacy laws, PII, ad tech, and tracking
Experience working directly with C-suite and executive leadership
Strong drafting and negotiation skills across agency, vendor, talent, and marketing-partnership agreements
Proficiency with AI tooling
Practical, business-first judgment in fast-paced, high-pressure environments
Clear, concise communication across creative, technical, and non-legal audiences
Preferred: tech, fintech, or financial services experience; familiarity with marketing in a regulated industry; in-house experience at a high-growth consumer brand or platform

Benefits

Comp & perks

Competitive base salary
Stock options
Health benefits from Day 1
401(k) plan with company match
Remote-friendly (US)
Flexible time off (FTO)
Opportunities for growth
High-growth, mission-driven, inclusive culture