Lead Copywriter

OneMain Financial

Lead Copywriter responsible for shaping OneMain Financial's voice through engaging content. Collaborating with teams to create clear, conversion-driven experiences across digital channels.

Posted 6/10/2026full-timeBaltimore • Maryland • 🇺🇸 United StatesSenior💰 $85,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Partner with marketing managers, creative directors, designers, and key stakeholders to craft copy that elevates the brand proposition across channels
Write compelling, on-brand content across email, mobile, social, and other key touchpoints in the customer journey
Translate strategic goals and customer insights into clear, engaging copy that supports both business outcomes and user needs
Collaborate with UX teams to ensure language enhances the customer experience and aligns with OneMain’s voice
Contribute to and help evolve copy standards, voice guidelines, and messaging systems for consistency across platforms
Lead and participate in concept development — from big ideas to button copy — with a willingness to iterate quickly and thoughtfully
Help steward the creative process from concept through execution, ensuring final work is polished, purposeful, and brand-right
Act as a champion for OneMain’s brand voice within the organization, advocating for clarity, empathy, and creativity in every message

Requirements

What you’ll need

Bachelor’s Degree and 7+ years or equivalent of diverse writing experience; preferably writing for conversions in an e-Commerce environment or for B2C products
Working knowledge of design tools (e.g., Figma, Sketch, Adobe XD) and familiarity with user-centered design principles and accessibility standards
Adept at connecting all phases of the user journey (marketing/loyalty and user web flows)
Ability to thrive in a fast-paced environment working with cross-functional teams
Strong communication, problem-solving and organizational skills
Solid presenter who can explain copy rationale and best practices
Creative thinker with a solid portfolio that showcases range, creativity and strong writing
Able to turn around copy efficiently and effectively, taking feedback and adapting copy to fit changes
Able to provide constructive feedback and effectively manage personal deadlines
Expert understanding of marketing campaign development and the various mediums and channels to execute a campaign: print, video/film, social, digital marketing, email, promotions, e-commerce, retail, wholesale
Demonstrated experience translating complex UX/UI concepts into clear, user-friendly documentation, including design systems, component libraries, email workflows, and interaction patterns
Strong collaboration skills with product designers, UX researchers, and front-end developers to ensure accuracy and usability of content across digital platforms
Proficiency in documenting wireframes, user flows, prototypes, and usability guidelines to support both design and development teams
Ability to write for several audiences at once
Ability to take responsibility for all copy management and delegation on complex projects concurrently
Comfortable working in a collaborative, team-oriented environment

Benefits

Comp & perks

Health and wellbeing options for team members and their dependents
Up to 4% matching 401(k)
Employee Stock Purchase Plan (10% share discount)
Tuition reimbursement
Continuing education
Bonus eligible
Paid time off
Paid volunteer time
And more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingcontent creationuser-centered designmarketing campaign developmente-commerce writingUX/UI documentationwireframinguser flowsprototypingemail workflows

Soft Skills

communicationproblem-solvingorganizational skillscreativitycollaborationadaptabilityfeedback managementpresentation skillstime managementcritical thinking

Certifications

Bachelor's Degree