OneLocal

Senior Product Marketing Manager

OneLocal

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Job Level

Senior

About the role

  • Craft the Narrative: Act as the primary storyteller for AgencyEngine, translating complex AI-driven features into compelling value propositions that resonate with diverse stakeholders (from Finance and Ops to small business owners).
  • Drive Partner Success: Develop "Partner Enablement" kits—including landing pages, email templates, and scripts—to equip our white-label partners with everything they need to successfully sell our services under their own brand.
  • Enable the Sales Motion: Build and manage the high-touch "Account-Based Marketing" (ABM) collateral, including sales decks, case studies, and customer testimonials that directly support the sales team in closing new partners.
  • Define GTM Foundations: Take ownership of Ideal Customer Profile (ICP) development and persona mapping for both our partners and the end-user (e.g., contractors, roofers, etc.).
  • Conduct Market Research: Identify target market verticals, estimate market sizes, and provide the strategic data needed to prioritize our product roadmap and growth initiatives.
  • Collaborate for Results: Work in lockstep with the Product, Sales, and Leadership teams to ensure our messaging is aligned with the platform’s capabilities and the market's needs.

Requirements

  • The "Doer" Mentality: You are a self-starter who can generate marketing assets from zero and execute your own ideas without needing a large support team.
  • Exceptional Storytelling: You have a strong background in content or messaging and can articulate "the why" behind a product with clarity and punch.
  • Strategic GTM Experience: You understand the full marketing and sales funnel and have a proven track record of moving prospects through it.
  • High-Growth Agility: Ability to work in a fast-paced environment and quickly adapt as we refine our "zero-stage" product offering.
  • 5 or more years experience as a Product Marketing Manager (PMM) in one of the following environments:
  • SaaS organization
  • Tech Startup (early-stage experience is a major asset)
  • Strong organizational and follow-up skills, with the ability to manage multiple projects simultaneously.
  • Ability to understand customer needs and translate those into idiosyncratic industry features that drive "attach rates" for partners.
  • Questions the status quo and isn’t afraid to speak up to ensure we are building the best possible brand narrative.
Benefits
  • The opportunity to have a major impact at a growing company that is helping small and medium sized businesses grow their digital presence
  • Remote first: We are committed to a remote-first work environment with occasional team gatherings in Toronto and other hubs. This means our roles are open to candidates who can work between the core hours of 9am - 5pm EST
  • 3 weeks paid vacation + 5 paid personal days
  • Stock options in a YC backed start-up
  • Virtual social events: coffee chats with your colleagues and happy hours!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Account-Based Marketingmarket researchpersona mappingcontent creationstorytellingGTM strategycollateral developmentsales enablementSaaS marketingproduct marketing
Soft skills
self-starterorganizational skillsfollow-up skillsadaptabilitystrategic thinkingcommunicationcollaborationproblem-solvingcreativityleadership