Oneleet

Product Marketing Manager – Engagement & Enablement

Oneleet

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Cyber Security

About the role

  • You will be the single owner of the content and collateral that moves buyers from curious to convinced.
  • Build and maintain the full library of sales collateral: one-pagers, battlecards, competitive comparison tables, objection-handling guides, and ROI/TCO frameworks.
  • Create custom presentations and tailored pitch materials for mid-market prospects and strategic accounts- working directly with Account Executives to craft decks that speak to a specific buyer's context, industry, and pain points.
  • Develop mid-funnel content that accelerates deals: case studies, proof-of-concept summaries, security posture assessments, and compliance outcome narratives.
  • Partner with Sales to identify recurring objections and gaps in the current collateral library, and close those gaps faster than anyone expects.
  • Own the white paper and research content program- from topic ideation and outline through interviews, drafting, design briefing, and distribution.
  • Write authoritative, deeply credible long-form content on topics including SOC 2, ISO 27001, compliance automation, security program maturity, and the cost of legacy approaches.
  • Develop point-of-view content that positions Oneleet as the category-defining platform in the compliance and cybersecurity space.
  • Work with subject matter experts on the engineering and security team to extract insights that no generalist writer could produce.
  • Own Oneleet's competitive intelligence program- continuously monitoring the landscape, updating battlecards, and synthesizing win/loss patterns into actionable positioning guidance.
  • Build and maintain comparison frameworks (feature tables, methodology comparisons, pricing narratives) that hold up to scrutiny in a sales conversation.
  • Translate competitive insights into crisp, confident messaging that arms Sales to win against specific alternatives without sounding defensive.
  • Partner with Product to develop launch messaging, positioning, and collateral for new features and capabilities.
  • Ensure that product updates are translated into customer-facing language that emphasizes outcomes, not features.
  • Maintain a living messaging architecture- personas, value propositions, use case narratives- that keeps all content consistent and strategically aligned.
  • Conduct regular customer interviews and win/loss analyses to deepen understanding of buyer motivations, evaluation criteria, and decision triggers.
  • Feed insights back into messaging, collateral, and the product roadmap.
  • Develop a deep understanding of the mid-market buyer: their compliance pressures, their internal stakeholders, their timeline drivers, and what it takes to earn their trust.

Requirements

  • 3-6+ years of experience in product marketing, content marketing, or solutions marketing at a B2B SaaS company, with a strong portfolio of sales enablement and long-form content.
  • Exceptional writing ability- you can produce a technically credible white paper and a punchy one-pager in the same week, and both will be genuinely good
  • Deep experience building sales collateral that practitioners actually use: battlecards, comparison tables, custom decks, and objection-handling frameworks
  • Strong research instincts- you know how to interview customers, synthesize competitive data, and turn raw information into clear strategic narrative
  • Ability to work directly with Sales and CS teams, take direction from deal context, and turn around custom materials on tight timelines
  • Comfortable owning projects end-to-end with minimal oversight- you set the brief, drive the process, and deliver the output
  • Solid understanding of B2B SaaS buying cycles, particularly in technical or compliance-driven categories
  • Experience marketing to mid-market buyers (100-2,000 employees) and understanding how procurement and evaluation processes differ at that scale.
  • Ability to develop and maintain a coherent competitive positioning strategy, not just a table of feature comparisons.
  • Familiarity with persona development, messaging frameworks, and the mechanics of category creation.
  • Experience in cybersecurity, compliance, GRC, or adjacent technical categories- you understand what SOC 2 actually means and why it matters to a buyer.
  • Experience building a product marketing function from the ground up at an early-stage startup.
  • Familiarity with tools like Figma for light layout and design work on collateral.
  • Experience with HubSpot for content distribution, nurture sequencing, and campaign tracking.
  • Background in sales engineering or solutions consulting- you understand how deals actually get done.
  • Ability to build and deliver presentations in person to senior stakeholders at prospect and customer accounts.
Benefits
  • Comprehensive health & welless benefits
  • Competitive comp & equity
  • Generous PTO, including floating holidays to honor what matters most to you
  • Flexible, remote work culture
  • Quarterly off-sites to cool places (Amsterdam, Italy, etc).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingproduct marketingsales enablementlong-form contentsales collateralcompetitive positioningpersona developmentmessaging frameworkscybersecuritycompliance
Soft Skills
exceptional writing abilitystrong research instinctsproject ownershipability to work with Sales and CS teamssynthesize competitive datadevelop strategic narrativesunderstanding buyer motivationscommunication skillscollaborationtime management