OneDigital

Senior Growth Marketing Specialist

OneDigital

full-time

Posted on:

Location Type: Remote

Location: FloridaUnited States

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About the role

  • Support execution of strategic marketing plans and regional growth initiatives in partnership with the Director of Growth Marketing and key stakeholders.
  • Independently develop and manage digital marketing campaigns across platforms such as HubSpot, ON24, and related tools.
  • Support the planning and execution of marketing-led events, with an emphasis on growth strategy, field enablement, and leveraging events for prospecting and pipeline impact.
  • Partner with producers, sales teams, and cross-functional partners to support high-impact proposals, RFP responses, and finalist presentations.
  • Conduct 1:1 trainings and consultations with producers, especially new producers, on sales and marketing tools, resources, and best practices.
  • Support lead generation and opportunity development by providing data, insights, and strategic recommendations to regional sales teams.
  • Take ownership of content development across channels, including web, blogs, social media, email, print collateral, and sales enablement materials.
  • Edit and update website content, blogs, and press releases to ensure timely, relevant, and accurate messaging.
  • Provide support for sales enablement tools such as Outreach and Oktopost.
  • Manage and respond to internal marketing request tickets with strong prioritization, follow-through, and communication.
  • Collaborate with sales, client service, operations, and IT teams to support data quality and marketing deliverables.
  • Monitor, analyze, and report on campaign and initiative performance, offering actionable recommendations for improvement.
  • Conduct market research and competitive analysis to identify trends, opportunities, and best practices.
  • Ensure all marketing materials and communications align with brand guidelines and compliance standards.
  • Support sponsorships and partnerships by helping coordinate opportunities, execution, follow-up, and ROI tracking.
  • Provide guidance, support, and informal mentorship to junior marketers, interns, or newer team members as needed.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience supporting integrated, multi-channel marketing campaigns and events.
  • Strong proficiency with marketing tools and platforms, including HubSpot, Outreach, Optimizely, ON24, and website content management systems.
  • Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
  • Excellent written and verbal communication skills.
  • High attention to detail and commitment to quality.
  • Ability to work independently while also collaborating effectively across a matrixed organization.
  • Experience with marketing automation platforms such as HubSpot and Outreach.
  • Familiarity with graphic design tools such as Canva or Adobe Creative Suite and a solid understanding of basic design principles.
  • Strong analytical and problem-solving skills, with the ability to translate data into action.
  • Strong interpersonal skills and the ability to build trust with cross-functional teams and field partners.
  • Willingness to travel up to 30% to support regional priorities and in-market events.
Benefits
  • Health, pharmacy, long and short-term disability, vision, and dental insurance solutions.
  • Employee perks and discounts.
  • Paid time off.
  • Overtime pay for non-exempt employees.
  • Robust learning and development programs.
  • Reimbursement of job-related expenses per the company policy.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketinglead generationcontent developmentmarket researchcompetitive analysisproject managementdata analysismarketing automationevent planningsales enablement
Soft Skills
communicationorganizational skillsattention to detailproblem-solvinginterpersonal skillscollaborationmentorshipindependenceprioritizationstrategic thinking