
Senior Growth Marketing Specialist
OneDigital
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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Job Level
About the role
- Support execution of strategic marketing plans and regional growth initiatives in partnership with the Director of Growth Marketing and key stakeholders.
- Independently develop and manage digital marketing campaigns across platforms such as HubSpot, ON24, and related tools.
- Support the planning and execution of marketing-led events, with an emphasis on growth strategy, field enablement, and leveraging events for prospecting and pipeline impact.
- Partner with producers, sales teams, and cross-functional partners to support high-impact proposals, RFP responses, and finalist presentations.
- Conduct 1:1 trainings and consultations with producers, especially new producers, on sales and marketing tools, resources, and best practices.
- Support lead generation and opportunity development by providing data, insights, and strategic recommendations to regional sales teams.
- Take ownership of content development across channels, including web, blogs, social media, email, print collateral, and sales enablement materials.
- Edit and update website content, blogs, and press releases to ensure timely, relevant, and accurate messaging.
- Provide support for sales enablement tools such as Outreach and Oktopost.
- Manage and respond to internal marketing request tickets with strong prioritization, follow-through, and communication.
- Collaborate with sales, client service, operations, and IT teams to support data quality and marketing deliverables.
- Monitor, analyze, and report on campaign and initiative performance, offering actionable recommendations for improvement.
- Conduct market research and competitive analysis to identify trends, opportunities, and best practices.
- Ensure all marketing materials and communications align with brand guidelines and compliance standards.
- Support sponsorships and partnerships by helping coordinate opportunities, execution, follow-up, and ROI tracking.
- Provide guidance, support, and informal mentorship to junior marketers, interns, or newer team members as needed.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience supporting integrated, multi-channel marketing campaigns and events.
- Strong proficiency with marketing tools and platforms, including HubSpot, Outreach, Optimizely, ON24, and website content management systems.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
- Excellent written and verbal communication skills.
- High attention to detail and commitment to quality.
- Ability to work independently while also collaborating effectively across a matrixed organization.
- Experience with marketing automation platforms such as HubSpot and Outreach.
- Familiarity with graphic design tools such as Canva or Adobe Creative Suite and a solid understanding of basic design principles.
- Strong analytical and problem-solving skills, with the ability to translate data into action.
- Strong interpersonal skills and the ability to build trust with cross-functional teams and field partners.
- Willingness to travel up to 30% to support regional priorities and in-market events.
Benefits
- Health, pharmacy, long and short-term disability, vision, and dental insurance solutions.
- Employee perks and discounts.
- Paid time off.
- Overtime pay for non-exempt employees.
- Robust learning and development programs.
- Reimbursement of job-related expenses per the company policy.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketinglead generationcontent developmentmarket researchcompetitive analysisproject managementdata analysismarketing automationevent planningsales enablement
Soft Skills
communicationorganizational skillsattention to detailproblem-solvinginterpersonal skillscollaborationmentorshipindependenceprioritizationstrategic thinking