One80 Intermediaries

Email Marketing Developer

One80 Intermediaries

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $44,400 - $52,000 per year

About the role

  • Create, test, and deploy custom HTML emails for various internal and external clients.
  • Utilize our Marketing Automation platform to maintain drafts, sent emails, automated email programs, and manage A/B email test campaigns.
  • Monitor email performance analytics such as deliverability, opens, clicks, click-through rate, etc.; ensure proper tracking is applied and utilize Digital Marketing systems to attribute results to pertaining campaigns.
  • Work as a team inside a full marketing department to create multi-channel marketing efforts.
  • Research industry standards within the email marketing community and share best practices/techniques with the department.
  • Collaborate with copywriters and graphic designers to create optimized email design layouts (mock-ups) focused on conversions.
  • Assist various internal teams and departments with proper setup and maintenance of email sender technical requirements such as the From Address, DKIM, and SPF records for all clients.
  • Maintain documentation and tutorials for relative projects.
  • Collaborate on projects and assist with training and knowledge transfer within the Marketing, IT, and other internal departments.
  • Ensure consistent brand standards are utilized across all Pearl and client emails.
  • Respond to coworker and/or client requests as needed by phone or email.
  • Track project activity and progress including time tracking through marketing project management software.

Requirements

  • Bachelor’s degree in communications, business, advertising, marketing, or a related field.
  • 3+ years of HTML/CSS coding.
  • 3+ years with multi-channel marketing campaigns; Insurance marketing exposure is a plus.
  • Strong interpersonal skills with a proven ability to interface effectively at all levels within an organization (both with technical and non-technical positions).
  • Ability to help train/influence/motivate team members with new processes and technology.
  • Have at least a working knowledge of languages such as the following: HTML, CSS, and JavaScript.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HTMLCSSJavaScriptA/B testingemail performance analyticsemail marketingmulti-channel marketingemail designDKIMSPF
Soft Skills
interpersonal skillsteam collaborationtraininginfluencemotivationcommunication
Certifications
Bachelor’s degree in communicationsBachelor’s degree in businessBachelor’s degree in advertisingBachelor’s degree in marketing