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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in building and scaling consumer insights functions, utilizing advanced quantitative and qualitative research methodologies to drive strategic decision-making. Proficient in synthesizing complex data into actionable insights that inform brand, product, and business strategies.
Highest-signal resume keywords
Consumer InsightsQuantitative ResearchAdvanced Quantitative MethodologiesResearch Tooling and AnalyticsStrategic Influence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MaxDiffConjoint AnalysisPricing ResearchBrand TrackingSegmentationQualitative ResearchData SynthesisPerformance AnalysisConsumer Behavior AnalysisMarket Opportunity Identification
Soft Skills
CoachingProactivityTrust BuildingCollaborationCommunication
Tools & Technologies
Research ToolingAnalytics StackTracking ProgramsSegmentation Frameworks
Industry Keywords
FintechConsumer TechnologyRetailConsumer Science
About the role
Key responsibilities & impact- Build and scale OnePay’s consumer insights function, defining research standards, tools, governance, and processes
- Lead quantitative and qualitative research to uncover consumer attitudes, behaviors, motivations, and perceptions, including advanced analytics on pricing, brand health, customer experience, and preference drivers
- Partner with Brand and Marketing on segmentation, positioning, messaging, and campaign strategy; partner with Product and Design to inform product and experience decisions
- Establish durable insights infrastructure, including tracking programs, segmentation frameworks, and foundational research that guides decisions across the organization
- Measure and communicate the impact of campaigns, brand initiatives, product launches, and customer engagement through brand tracking, NPS, and performance analysis
- Identify emerging customer trends, unmet needs, and market opportunities that inform brand, product, and business strategy
- Enable marketers, product managers, designers, and strategists to apply research-driven decision making and conduct lightweight research independently
Requirements
What you’ll need- 7+ years of experience in consumer insights, quantitative research, or consumer science within fintech, consumer technology, retail, or a related industry
- Demonstrated experience starting or scaling an early-stage research program — building process, tooling, and governance with limited infrastructure and high ambiguity
- Mastery across advanced quantitative methodologies: MaxDiff, conjoint analysis, pricing research (Van Westendorp, Gabor-Granger), brand tracking, and segmentation — as well as qualitative methods as a complement
- Fluency with research and analytics tooling across the stack; proactive about identifying gaps and advocating for better tools
- Track record as a solo or embedded researcher in a matrixed organization — earning trust and influencing strategy at the executive level
- Proven ability to coach non-researchers to apply research methods independently, elevating research practice across functions that don't have dedicated support
- Ability to synthesize complex data into insights that resolve the most difficult strategic questions facing the business
- Drive and proactivity - everyone here is a builder and executor
Benefits
Comp & perks- Competitive base salary, stock options, and health benefits from Day 1
- 401(k) plan with company match
- Remote-friendly (US), flexible time off (FTO), and opportunities for growth
- A high-growth, mission-driven, inclusive culture where your work has real impact
