Head of Brand Marketing – Strategy

ONE

. Own brand strategy and positioning, defining OnePay’s core narrative, differentiation, and value proposition across products and audiences .

Posted 5/16/2026full-timeRemote • 🇺🇸 United StatesLead💰 $240,000 - $290,000 per yearWebsite

About the role

Key responsibilities & impact

Own brand strategy and positioning, defining OnePay’s core narrative, differentiation, and value proposition across products and audiences
Lead integrated campaign strategy and creative direction across channels, ensuring consistent, high-quality brand expression across paid, owned, earned, and in-product experiences
Translate customer insights, market trends, and competitive intelligence into clear messaging frameworks that drive awareness, trust, and conversion
Define priority audiences, customer segments, and ideal customer profiles using research and analytics to ensure messaging resonates with high-value users and growth opportunities
Partner cross-functionally with Product, Growth, Social, Communications, and Executive leadership to align brand strategy with company priorities and growth goals

Requirements

What you’ll need

10+ years of experience in brand strategy, brand marketing, or integrated marketing leadership
Strong strategic and creative instincts, with experience leading integrated campaigns
Deep understanding of customer research, audience segmentation, positioning frameworks, and translating insights into compelling messaging and storytelling
Strong cross-functional leadership skills with the ability to influence executives, align stakeholders, and drive execution across multiple teams
Experience working closely with Analytics teams to define KPIs, measure brand effectiveness, and connect brand investments to business outcomes
Drive and proactivity - everyone here is a builder and executor

Benefits

Comp & perks

Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategybrand marketingintegrated marketingcustomer researchaudience segmentationpositioning frameworksmessaging frameworksKPI definitionbrand effectiveness measurementstorytelling

Soft Skills

strategic instinctscreative instinctscross-functional leadershipinfluencing executivesstakeholder alignmentexecution driveproactivity