Head of Social & Influencer Marketing

ONE

. Define and lead our social strategy as a core growth and brand lever .

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesLead💰 $240,000 - $290,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead our social strategy as a core growth and brand lever
Rebuild and reinvent OnePay’s social presence with a fresh POV, modern brand voice, and platform-specific identities
Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement
Lead the creation of thumb-stopping, conversation-driving social content across all platforms
Partner closely with Brand, Product and Performance Marketing to ensure social reinforces brand storytelling and campaign moments
Oversee creator collaborations, influencer strategy, and social-first partnerships
Use data to guide content decisions, trend identification, resource allocation, and optimizations
Build and maintain reporting dashboards for leadership visibility
Foster a culture of creativity, experimentation, accountability, and continuous improvement
Manage external social and influencer agencies to ensure strong execution and accountability
Manage and develop a team of producers, channel managers and influencer managers, with scope to grow as the program scales
Build a rigorous analytics discipline across platforms and communicate program performance, and strategic direction to senior leadership
Partner with Google, Meta, TikTok and other platform teams to stay ahead of product changes, betas, and measurement evolutions
This is a builder role. We're actively evolving how we engage and manage our social presence and scale channel inventory

Requirements

What you’ll need

10+ years of experience in social media, content, or digital marketing within consumer brands
Proven track record of building and scaling high performing social and content programs that drive measurable growth
Deep understanding of platform dynamics, creator ecosystems, and what resonates in culture across major social channels
Experience leading teams and building fast moving, high output content operations
Strong cross functional collaboration skills with the ability to influence Brand, Growth, Product, and Compliance stakeholders
AI fluency in daily workflows
Drive and proactivity – everyone here is a builder and executor

Benefits

Comp & perks

Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media marketingcontent marketingdigital marketinganalyticstrend forecastingcontent planningreporting dashboardsinfluencer strategycreator collaborationsplatform dynamics

Soft Skills

leadershipcross functional collaborationcreativityaccountabilityproactivitycommunicationteam managementstrategic thinkinginfluencecontinuous improvement