One Impression

Social Media Manager

One Impression

full-time

Posted on:

Location Type: Office

Location: Gurugram • 🇮🇳 India

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Job Level

Junior

About the role

  • Maintain a 4–6 week rolling content calendar; ensure daily/weekly cadence by channel.
  • Draft platform-native copy (hooks, captions, CTAs) and briefs for design/video.
  • Repurpose long-form content (blogs, case studies, webinars) into carousels, threads, Reels/Shorts.
  • Ensure brand voice, visual consistency, compliance, and asset hygiene (UTMs, naming, permissions).
  • Schedule posts via Meta Business Suite and a scheduler (e.g., Buffer/Later/Hootsuite).
  • Manage approvals with stakeholders; track versioning and on-time delivery.
  • Support live moments (events, webinars, launches) with real-time coverage.
  • Reply to comments/DMs, route queries, and uphold tone guidelines.
  • Monitor trends, formats, and competitor activity in the creator economy; propose weekly ideas.
  • Own weekly and monthly reporting: reach, engagement rate, follower growth, CTR, saves/shares.
  • Run small, fast experiments (hooks, formats, posting times); document learnings and next steps.
  • Keep a central dashboard and content library up to date and searchable.
  • Work with Design/Video for asset delivery; do quick edits in Canva/CapCut when needed.
  • Partner with Product Marketing and CRM to align social with campaigns, launches, and emails.
  • Coordinate with PR/Brand on announcements, press, partnerships, speaker clips, and quotes.

Requirements

  • 1–2 years of hands-on social media experience at a brand/agency/startup.
  • Strong writing and editing skills; proven understanding of platform nuances (e.g., LinkedIn carousels vs. IG Reels).
  • Basic design/video skills (Canva, CapCut or equivalent).
  • Experience with scheduling and analytics (Meta Business Suite + one scheduler).
  • Data-first mindset: comfort with weekly reporting, UTMs, and translating data into actions.
  • Exposure to the creator/influencer marketing ecosystem (nice-to-have).
  • Working knowledge of Adobe Suite or Figma for minor edits (nice-to-have).
  • Familiarity with HubSpot/Notion/Asana for collaboration and task tracking (nice-to-have).
  • SEO basics to align social with search-driven content (nice-to-have).

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media experiencewriting skillsediting skillsbasic design skillsvideo skillsanalytics experienceSEO basicscontent repurposingreportingcontent calendar management
Soft skills
communicationcollaborationcreativitytime managementattention to detailadaptabilityproblem-solvingtrend monitoringstakeholder managementdata-driven mindset