Social Media Manager, TikTok

Once Upon a Farm

Social Media Manager directing TikTok content growth and strategy for Once Upon a Farm. Collaborating closely with founders to create engaging content and track performance metrics.

Posted 7/7/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Own our TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes, to help Once Upon a Farm find niche markets to expand reach, brand awareness, and TikTok Shop revenue
Develop and execute a platform-native content strategy built around Once Upon a Farm’s product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers
Build and manage Once Upon a Farm’s TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrations
Stay ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand is consistently early, authentic, and on-platform
Partner with the Senior Manager of Social Media on cross-platform content strategy, ensuring TikTok content complements and amplifies Once Upon a Farm’s Instagram and YouTube presence
Work proactively within your budget to find and develop agencies and influencers who can create additional TikTok Content for the brand.
Personally concept, shoot, edit, and publish much of Once Upon a Farm’s TikTok content—you are the creator, not just the director
Develop recurring formats and series that build audience loyalty and drive saves, shares, and follows
Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant moments—all tailored for a TikTok-first audience
Capture real-time content at brand events, activations, and shoots with prepared concepts and shot lists, and direct on-site photographers and videographers to do the same with your art direction.
Brief and collaborate with the Partnerships & Influencer team to activate creators who extend OFarm’s TikTok reach and authenticity.
Own vendor selection, outreach, payment and execution for the TikTok platform including agencies, CGI creators and videographers.
Work directly with our founders to produce content, with a focus on TikTok and Instagram.
Work with Once Upon a Farm Brand team to proactively identify relevant brand moments in a timely manner, allowing you time to capture, execute and edit the content with founders ahead of launch.
Translate founders’ authentic personality, passions, and voice into platform-native content that resonates with their audiences, while reinforcing their roles as our founders.
Concept, produce, and edit content for Once Upon a Farm specific founder appearances—including product launches, campaigns, and brand storytelling moments—that works in concert with their personal channel’s content
Develop repeatable formats for founders that are engaging, sustainable, and distinctly theirs
Coordinate shoot logistics, prep shot lists and talking points, and ensure content is captured efficiently during Jen’s available windows
Track and report on TikTok KPIs including follower growth, engagement rate, video views, TikTok Shop GMV, and conversion metrics
Translate performance data into actionable content decisions—double down on what works, kill what doesn’t
Partner with the E-commerce team to align TikTok content with promotional calendars and TikTok Shop campaigns
Present TikTok and Founder content performance to stakeholders in quarterly business reviews

Requirements

What you’ll need

4+ years of social media or content experience, with a significant portion focused on TikTok content creation and strategy
Demonstrated ability to grow a TikTok account and drive measurable business outcomes—including TikTok Shop—through original content
Deep, native understanding of TikTok’s algorithm, trends, and creator ecosystem; you consume the platform daily and can spot an emerging format before it peaks
Proven experience creating content for or alongside a public figure, founder, or talent—comfortable navigating the balance between authentic personal voice and brand alignment
Hands-on creator skills: you can concept, shoot (ideally on mobile), and edit (CapCut, Adobe, or equivalent) a high-performing TikTok video yourself
Experience in CPG, beauty, food, lifestyle, or wellness brands strongly preferred
Strong copywriting instincts with the ability to adapt voice across Onec Upon a Farm’s brand and founders’ personal tone
Comfortable working with senior stakeholders and talent; professional, organized, and discreet
Highly self-directed—you manage your own production schedule, publishing calendar, and performance reporting without hand-holding
Must provide a portfolio that includes TikTok content you personally created and can speak to the strategy and outcome behind
Must demonstrate measurable TikTok results: follower growth, viral content, Shop-driven revenue, or equivalent
Must be comfortable on-screen and directing talent in a low-fuss, high-output production environment
Previous exposure to cross-functional work between Sustainability and People & Culture preferred
This role must be based out of Los Angeles, CA , NYC or San Francisco

Benefits

Comp & perks

Remote-first work environment
Annual Bonus
401(k) program + 4% company match after three months
New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
Monthly Cell and Internet Stipend
Quarterly Farm-to-Fridge home deliveries and Employee Discounts
New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
Unlimited Paid Time Off
Paid Volunteer Time
Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
Vision and Dental Insurance are covered at 100% for the employee and dependents
Life insurance
Flexible spending account and Health Savings Accounts for applicable plans
Employee assistance program (EAP)
All other benefits, leaves, and insurance as required by law, based on your specific residence
And so much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content CreationVideo ShootingVideo EditingSocial Media ManagementContent StrategyAudience GrowthPerformance ReportingTrend AnalysisE-Commerce IntegrationBrand Storytelling

Soft Skills

CollaborationOrganizationCreativityCommunicationSelf-Direction