Once Upon a Farm

Regional Sales Manager, Natural Channel and Distributors

Once Upon a Farm

full-time

Posted on:

Location Type: Remote

Location: Remote • Arizona • 🇺🇸 United States

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Salary

💰 $120,000 - $145,000 per year

Job Level

SeniorLead

About the role

  • Have a proactive and organized approach to sales development, addressing day-to-day operating issues as well as providing strategic direction for the Natural Channel business
  • Key areas of focus will encompass leadership across a variety of fronts: account management, broker management, distributor management, planning and forecasting, data analysis and reporting, new product launch and in-store execution, and the ability to help drive significant distribution gains
  • Drive Gross Sales
  • Achieve volume targets by flawlessly executing against strategic priorities
  • Lead the broker and distributor team members to overdrive sales execution and results
  • Build an accurate forecast and ensure its implementation across UNFI and KeHE
  • Grow market share, have expert knowledge of category and competition
  • Proactively communicate and develop plans for sales/share/category/competition
  • Identify business opportunities and help close white space opportunities
  • Increase TDP growth and achieve optimal placement
  • Define and secure new business and TDP growth
  • Plan and manage all merchandising activities
  • Develop, foster, and maintain strong internal and customer/distributor relationships while ensuring proper communication of vital information
  • Regularly update and communicate progress to management
  • Develop and monitor business scorecards; define clear account penetration, sales, share, and highlight opportunities
  • Pull, analyze, and report weekly data and insights to the organization regarding Once Upon a Farm’s sales performance across each product category at both the retailer and distributor level
  • Closely monitor inventory through the UNFI Supplier Portal and KeHE Connect; provide forecast updates and recommendations to retailers and distributor partners as needed
  • Analyze retailer and distributor trends to identify key areas for focus and work with the broker team to execute

Requirements

  • Minimum 8-10 years of retail sales with at least two years spent directly selling and/or providing sales support to Sprouts, KeHE, and UNFI
  • Residence in Phoenix, Arizona, preferred
  • Bachelor’s degree in Business, Marketing, or a related field preferred, or equivalent professional experience
  • Strong planning and organizational skills, along with excellent interpersonal, written/oral communication, and presentation skills
  • Extensive experience working directly in the Natural Channel and collaborating with broker partners to drive business initiatives
  • Must be proficient in leveraging SPINs data to monitor category performance and have a deep understanding of the UNFI Supplier Portal and KeHE Connect
  • Proven success with respected consumer packaged goods companies with direct Natural Channel retailer experience
  • Ideally, experience in both large and small companies, thereby possessing the vision for the elements of a highly successful larger enterprise, balanced with a more hands-on approach
  • Strong knowledge base for successful retail execution
  • Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
  • Ability to travel up to 50% (or more). This role is required to be out in the market with retailers and broker partners. Additionally, we “Farmers” do meet as a company and/or as a department a few times a year.
  • Genuinely passionate about improving childhood nutrition for a healthier and happier planet
  • Desire to contribute to a dynamic, high-growth, purpose-driven work environment
  • Previous exposure to cross-functional work between Sustainability and Sales preferred
  • Must reside in the United States to be considered for this position
  • Please note that visa sponsorship is not available for this position
Benefits
  • Remote-first work environment
  • Annual Bonus
  • 401(k) program + 4% company match after three months
  • New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
  • Monthly auto, cell, and internet stipend
  • Quarterly Farm-to-Fridge home deliveries and Employee Discounts
  • New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
  • Unlimited Paid Time Off
  • Paid Volunteer Time
  • Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
  • Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
  • Vision and Dental Insurance are covered at 100% for the employee and dependents
  • Life insurance
  • Flexible spending account (Medical & Dependent Care) and Health Savings Accounts for applicable plans
  • Employee assistance program (EAP)
  • All other benefits, leaves, and insurance as required by law, based on your specific residence
  • And so much more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales developmentaccount managementdata analysisforecastingmerchandisingcategory performanceSPINs dataretail executionbusiness scorecardsTDP growth
Soft skills
leadershiporganizational skillsinterpersonal skillscommunication skillspresentation skillsstrategic planningrelationship buildingproactive approachanalytical thinkingproblem-solving
Certifications
Bachelor’s degree in BusinessBachelor’s degree in Marketing