Once Upon a Farm

Regional Sales Manager, Natural Channel and Distributors

Once Upon a Farm

full-time

Posted on:

Location Type: Remote

Location: Arizona • United States

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Salary

💰 $120,000 - $145,000 per year

Job Level

SeniorLead

About the role

  • Have a proactive and organized approach to sales development, addressing day-to-day operating issues as well as providing strategic direction for the Natural Channel business
  • Key areas of focus will encompass leadership across a variety of fronts: account management, broker management, distributor management, planning and forecasting, data analysis and reporting, new product launch and in-store execution, and the ability to help drive significant distribution gains
  • Drive Gross Sales
  • Achieve volume targets by flawlessly executing against strategic priorities
  • Lead the broker and distributor team members to overdrive sales execution and results
  • Build an accurate forecast and ensure its implementation across UNFI and KeHE
  • Grow market share, have expert knowledge of category and competition
  • Proactively communicate and develop plans for sales/share/category/competition
  • Identify business opportunities and help close white space opportunities
  • Increase TDP growth and achieve optimal placement
  • Define and secure new business and TDP growth
  • Plan and manage all merchandising activities
  • Develop, foster, and maintain strong internal and customer/distributor relationships while ensuring proper communication of vital information
  • Regularly update and communicate progress to management
  • Develop and monitor business scorecards; define clear account penetration, sales, share, and highlight opportunities
  • Pull, analyze, and report weekly data and insights to the organization regarding Once Upon a Farm’s sales performance across each product category at both the retailer and distributor level
  • Closely monitor inventory through the UNFI Supplier Portal and KeHE Connect; provide forecast updates and recommendations to retailers and distributor partners as needed
  • Analyze retailer and distributor trends to identify key areas for focus and work with the broker team to execute

Requirements

  • Minimum 8-10 years of retail sales with at least two years spent directly selling and/or providing sales support to Sprouts, KeHE, and UNFI
  • Residence in Phoenix, Arizona, preferred
  • Bachelor’s degree in Business, Marketing, or a related field preferred, or equivalent professional experience
  • Strong planning and organizational skills, along with excellent interpersonal, written/oral communication, and presentation skills
  • Extensive experience working directly in the Natural Channel and collaborating with broker partners to drive business initiatives
  • Must be proficient in leveraging SPINs data to monitor category performance and have a deep understanding of the UNFI Supplier Portal and KeHE Connect
  • Proven success with respected consumer packaged goods companies with direct Natural Channel retailer experience
  • Ideally, experience in both large and small companies, thereby possessing the vision for the elements of a highly successful larger enterprise, balanced with a more hands-on approach
  • Strong knowledge base for successful retail execution
  • Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
  • Ability to travel up to 50% (or more). This role is required to be out in the market with retailers and broker partners. Additionally, we “Farmers” do meet as a company and/or as a department a few times a year.
  • Genuinely passionate about improving childhood nutrition for a healthier and happier planet
  • Desire to contribute to a dynamic, high-growth, purpose-driven work environment
  • Previous exposure to cross-functional work between Sustainability and Sales preferred
  • Must reside in the United States to be considered for this position
  • Please note that visa sponsorship is not available for this position
Benefits
  • Remote-first work environment
  • Annual Bonus
  • 401(k) program + 4% company match after three months
  • New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
  • Monthly auto, cell, and internet stipend
  • Quarterly Farm-to-Fridge home deliveries and Employee Discounts
  • New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
  • Unlimited Paid Time Off
  • Paid Volunteer Time
  • Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
  • Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
  • Vision and Dental Insurance are covered at 100% for the employee and dependents
  • Life insurance
  • Flexible spending account (Medical & Dependent Care) and Health Savings Accounts for applicable plans
  • Employee assistance program (EAP)
  • All other benefits, leaves, and insurance as required by law, based on your specific residence
  • And so much more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales developmentaccount managementdata analysisforecastingmerchandisingcategory performanceSPINs dataretail executionbusiness scorecardsTDP growth
Soft Skills
leadershiporganizational skillsinterpersonal skillscommunication skillspresentation skillsstrategic planningrelationship buildingproactive approachanalytical thinkingproblem-solving
Certifications
Bachelor’s degree in BusinessBachelor’s degree in Marketing