Regional Sales Manager – Industrial Fabrication Equipment

On Point Holdings

Regional Sales Manager overseeing West Coast sales for DNE Laser USA. Building relationships with manufacturing customers and managing the full sales cycle.

Posted 5/16/2026full-timeRemote • California, Oregon, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Manage and grow a West Coast sales territory focused on metal fabrication and manufacturing customers
Develop relationships with fabrication shops, manufacturers, dealers, and industry partners
Travel throughout the territory conducting customer visits, equipment demos, trade shows, and sales meetings
Work directly with customers to understand production challenges and recommend equipment solutions
Manage the full sales cycle from prospecting and qualification through quoting, negotiation, and closing
Support and strengthen dealer/distributor relationships throughout the region
Collaborate closely with applications engineering and service teams to ensure successful equipment fit and customer experience
Maintain accurate pipeline activity and forecasting within CRM tools
Represent DNE Laser USA professionally within the manufacturing community

Requirements

What you’ll need

5+ years of B2B industrial or capital equipment sales experience
Experience managing a territory independently
Strong understanding of manufacturing environments and fabrication workflows
Experience working with dealer or distributor networks is highly preferred
Comfortable with technical sales discussions and customer-facing demonstrations
Proven ability to develop new business and grow market share
CRM experience (Salesforce, HubSpot, or similar)
Must possess a valid driver’s license and maintain a clean driving record
Must be legally authorized to work in the United States; visa sponsorship is not available for this position.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B salescapital equipment salesterritory managementsales cycle managementcustomer relationship managementtechnical salesbusiness developmentmarket share growthfabrication workflowsmanufacturing environments

Soft Skills

relationship buildingcommunicationnegotiationcollaborationcustomer serviceproblem-solvingindependencepresentation skillsorganizational skillsadaptability

Certifications

valid driver’s license