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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and customer insights, leveraging data analysis to drive effective communication strategies and enhance product positioning. Skilled in managing cross-functional teams and delivering impactful marketing projects.
Highest-signal resume keywords
Product MarketingData AnalysisCross-Functional CollaborationStakeholder ManagementCustomer Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarketing Project ManagementCustomer ResearchProduct PositioningCommunication Strategy
Soft Skills
Organizational SkillsDetail-OrientedResults-DrivenMultitasking
Industry Keywords
EcommerceCustomer ExperienceMarket AnalysisCompetitive LandscapeProduct Storytelling
About the role
Key responsibilities & impact- Understand our product and customers. Build deep knowledge of our product and key customer segments across the lifecycle. Use this understanding to spot friction points, opportunities, and communication needs.
- Turn insights into triggers and strategies. Analyze product usage, customer feedback, and support insights to identify recurring problems and unmet needs. Define communication triggers, segments, and scenarios and translate them into clear briefs for stakeholders.
- Shape positioning and messaging. Define and refine positioning for product features and initiatives, clearly articulating value propositions and USPs. Provide concise status updates on product communication initiatives to internal stakeholders.
- Bring market and competitive insights. Conduct customer and market analyses to understand the competitive landscape. Identify what differentiates our product and turn those insights into messaging, proof points, and recommendations for roadmap and communication decisions.
- Enable internal teams & communications. Equip Product Comms, CX, Sales, and other teams with clear, up-to-date information about product changes and roadmap direction. Support changelog and roadmap communications and ensure they are consistent with our positioning and lifecycle strategy.
- Create and maintain product storytelling assets. Initiate and improve marketing assets (e.g., documentation, videos, guides, playbooks) that showcase the benefits of our product and features, ensuring they stay accurate and aligned with current messaging.
- Measure, learn, and improve. Report on performance and impact of product and customer initiatives. Use data and qualitative insights to continuously improve tactics, triggers, campaigns.
Requirements
What you’ll need- A proven track record of successfully managing marketing projects and campaigns.
- Experience in working cross-functionally and managing stakeholders from multiple teams.
- Experience in driving customer insights from customer research and data analysis.
- Experience using data and analytics to measure the impact of your work.
- Results-driven approach and an owner's mindset.
- The ability to multitask and to be organised and detailed-oriented.
- Fluent in English.
- Experience in product marketing or ecommerce fields would be an advantage.
Benefits
Comp & perks- Gross salary starting point from 3000 EUR/month based on experience.
- Quarterly salary reviews.
- An unlimited learning budget for self-improvement complying with the best interest of Omnisend.
- Working methods and best practices inspired by the best tech companies in Silicon Valley.
- Over 80% senior colleagues in Product - and over half company-wide - to accelerate your growth.
- Flexible working hours and remote work possibilities.
- Private health insurance.
- Unlimited access to psychotherapy.
- Workstation budget.
- Personalized work anniversary gifts (house cleaning, spa treatments, international flights etc.)
- Annual company trip abroad, company gatherings twice a year, team-led teambuildings.
- Additional days off for KASP and Rifleman’s Union members.
- Inclusive family-related time-off policy.