Product Marketing

• Understand our product and customers. Build deep knowledge of our product and key customer segments across the lifecycle. Use this understanding to spot friction points, opportunities, and communication needs.
• Turn insights into triggers and strategies. Analyze product usage, customer feedback, and support insights to identify recurring problems and unmet needs. Define communication triggers, segments, and scenarios and translate them into clear briefs for stakeholders.
• Shape positioning and messaging. Define and refine positioning for product features and initiatives, clearly articulating value propositions and USPs. Provide concise status updates on product communication initiatives to internal stakeholders.
• Bring market and competitive insights. Conduct customer and market analyses to understand the competitive landscape. Identify what differentiates our product and turn those insights into messaging, proof points, and recommendations for roadmap and communication decisions.
• Enable internal teams & communications. Equip Product Comms, CX, Sales, and other teams with clear, up-to-date information about product changes and roadmap direction. Support changelog and roadmap communications and ensure they are consistent with our positioning and lifecycle strategy.
• Create and maintain product storytelling assets. Initiate and improve marketing assets (e.g., documentation, videos, guides, playbooks) that showcase the benefits of our product and features, ensuring they stay accurate and aligned with current messaging.
• Measure, learn, and improve. Report on performance and impact of product and customer initiatives. Use data and qualitative insights to continuously improve tactics, triggers, campaigns.

Product Marketing Manager

Product Marketing Manager