Director, Digital PR

Omniscient Digital

. Vision & Ownership: Develop and own the Digital PR service line, ensuring it aligns with high-level client business goals and Omniscient’s growth trajectory.

Posted 4/22/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Vision & Ownership: Develop and own the Digital PR service line, ensuring it aligns with high-level client business goals and Omniscient’s growth trajectory.
Innovation: Lead the planning and execution of multi-channel PR campaigns across US, UK, and global markets, staying at the bleeding edge of **AI search and SEO.**
Operational Excellence: Oversee budget planning, resource allocation, and performance forecasting for the department.
Content Orchestration: Work with Editorial and Research leads to amplify "Original Research" assets, turning data into headlines and high-authority backlinks.
Mentorship: Build out, manage and coach a team of PR specialists, fostering a culture of high-stakes ownership and experimentation.
Scaling: Build the hiring roadmap, lead recruitment, and design the onboarding/training processes to maintain quality as the department grows.
Growth: Conduct performance reviews and develop professional growth plans for your team members.
Strategic Consulting: Lead client consulting calls, acting as the subject matter expert on PR strategy and its impact on organic growth.
Relationship Management: Partner with CMOs and Marketing Directors to define goals and solve complex strategic challenges.
Define and monitor KPIs to ensure client satisfaction and long-term retention.

Requirements

What you’ll need

Experience: You have **7+ years** of experience in Digital PR, with at least **3+ years in a senior leadership or Director-level role** within an agency environment.
Proven Results: You have a track record of delivering high-impact campaigns for B2B or SaaS brands.
Executive Presence: You are comfortable working with C-suite executives and can communicate complex strategies with clarity and authority.
Decision Maker: You have a bias toward action. You make great decisions quickly, knowing you can iterate and improve as you scale.
Adaptable: You thrive in the "gray area" of a growing agency. You are agile and don't need a rigid manual to get things done.
Tech Savvy: You are proficient with BuzzStream, Cision, Ahrefs, and emerging AI tools.

Benefits

Comp & perks

Health: 90% coverage for medical, dental, and vision (US).
401k: 100% match on the first 3%; 50% match on the next 2%.
Profit Sharing: Participate in quarterly profit sharing after 1 year.
Unlimited PTO: We recommend a minimum of 14 days off per year.
Development: $2,000 annual L&D stipend and a "Free Books" program.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital PRAI searchSEOcampaign planningperformance forecastingKPI monitoringB2B marketingSaaS marketingcontent orchestrationstrategic consulting

Soft Skills

leadershipmentorshiprelationship managementexecutive presencedecision makingadaptabilitycommunicationteam buildingproblem solvinginnovation