Omniscient Digital

Research Analyst

• Develop research methodologies from scratch: survey design, sampling strategy, data collection, and statistical analysis
• Analyze large datasets (often hundreds of thousands of data points) using Python, R, or similar tools to find patterns that matter
• Identify and craft the data narrative. Work with stakeholders to turn data into a compelling story and narrative that achieves business outcomes.
• Collaborate with editorial, digital PR, and SEO strategy to produce research reports that get cited, shared, and covered by industry media
• Create clear, compelling data visualizations that make complex findings accessible to non-technical audiences
• Build and maintain BI dashboards (Looker, GA4) that give clients and internal teams actionable performance insights
• Deliver research insights and data visualization in digestible, understanding, and shareable formats
• Partner with SEO strategists, content leads, and clients to identify research questions worth answering
• Network with industry influencers, software and agency partners, and our broader ecosystem to partner on research studies, collect data, collaborate on campaigns, and drive distribution for the work.
• Present findings to client stakeholders and translate data into strategic recommendations
• Experiment with new tools, methodologies, and data sources, especially at the intersection of AI, search, and content

Public Relations

• Build and manage link acquisition campaigns.
• Run brand mention and digital PR outreach.
• Distribute original research and data-driven content.
• Develop and execute Reddit engagement strategies.
• Collaborate across channel teams.
• Report on performance and iterate.

Digital PR Specialist

Growth Marketing

• Develop a group of Strategists.
• Hold the quality bar for your team.
• Run your own clients at full strength.
• Help build the team.
• Make the function repeatable.
• Use AI like it matters.

Team Lead, Organic Growth Strategy

Performance Marketing

• Own paid media strategy, execution, and performance for B2B SaaS clients
• Collaborate with organic strategists to build integrated growth programs
• Define the playbook and establish reporting frameworks
• Build, launch, and optimize paid search, paid social, display, and YouTube campaigns
• Manage client budgets and execute keyword research, audience development, and bid optimization
• Own weekly and monthly performance reporting and present results to clients
• Define and document the Omniscient paid media playbook and contribute to hiring team members

Senior Paid Advertising Strategist

• Vision & Ownership: Develop and own the Digital PR service line, ensuring it aligns with high-level client business goals and Omniscient’s growth trajectory.
• Innovation: Lead the planning and execution of multi-channel PR campaigns across US, UK, and global markets, staying at the bleeding edge of **AI search and SEO.**
• Operational Excellence: Oversee budget planning, resource allocation, and performance forecasting for the department.
• Content Orchestration: Work with Editorial and Research leads to amplify "Original Research" assets, turning data into headlines and high-authority backlinks.
• Mentorship: Build out, manage and coach a team of PR specialists, fostering a culture of high-stakes ownership and experimentation.
• Scaling: Build the hiring roadmap, lead recruitment, and design the onboarding/training processes to maintain quality as the department grows.
• Growth: Conduct performance reviews and develop professional growth plans for your team members.
• Strategic Consulting: Lead client consulting calls, acting as the subject matter expert on PR strategy and its impact on organic growth.
• Relationship Management: Partner with CMOs and Marketing Directors to define goals and solve complex strategic challenges.
• Define and monitor KPIs to ensure client satisfaction and long-term retention.

Director, Digital PR

• Own paid media strategy, execution, and performance for an initial book of 3-5 B2B SaaS clients who have already expressed demand for this service.
• Work alongside organic strategists to build integrated growth programs where paid and organic reinforce each other.
• Define the playbook, establish reporting frameworks, and demonstrate unit economics that justify scaling the practice.
• Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients.
• Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals.
• Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets.
• Develop paid strategies informed by GEO and AI visibility research.

• Own paid media strategy, execution, and performance for an initial book of 3-5 B2B SaaS clients who have already expressed demand for this service.
• Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients.
• Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals.
• Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets.
• Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations.
• Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures.
• Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth.
• Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline.
• Develop paid strategies informed by our GEO and AI visibility research, particularly around AI-driven search and LLM citation patterns.
• Identify cross-sell opportunities within existing organic-only accounts and support business development with paid media audits and proposals.
• Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact.
• Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics.
• Build attribution frameworks that connect paid activity to downstream revenue, working with client marketing and sales teams.
• Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows.
• Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows.
• Establish pricing and packaging recommendations for paid media services based on early engagement learnings.
• Prove unit economics within the first 90 days to build the case for scaling the team.
• Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows.