Senior Paid Advertising Strategist

Omniscient Digital

Senior Paid Advertising Strategist at Omniscient Digital, responsible for paid media strategy and execution for B2B SaaS clients. Collaborating with SEO and content strategists to drive integrated growth.

Posted 4/21/2026full-timeRemote • 🇦🇷 ArgentinaSeniorWebsite

About the role

Key responsibilities & impact

Own paid media strategy, execution, and performance for an initial book of 3-5 B2B SaaS clients who have already expressed demand for this service.
Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients.
Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals.
Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets.
Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations.
Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures.
Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth.
Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline.
Develop paid strategies informed by our GEO and AI visibility research, particularly around AI-driven search and LLM citation patterns.
Identify cross-sell opportunities within existing organic-only accounts and support business development with paid media audits and proposals.
Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact.
Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics.
Build attribution frameworks that connect paid activity to downstream revenue, working with client marketing and sales teams.
Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows.
Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows.
Establish pricing and packaging recommendations for paid media services based on early engagement learnings.
Prove unit economics within the first 90 days to build the case for scaling the team.
Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows.

Requirements

What you’ll need

4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context
2+ years in an agency setting managing multiple client accounts simultaneously
Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and LinkedIn Ads
Proven experience managing $50K-$200K+ monthly ad budgets with direct accountability for performance
Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution
Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration
Excellent client communication skills with the ability to translate platform data into business-level insights
Self-directed operator who thrives with autonomy and minimal hand-holding.
Experience building a paid media function or service line from scratch (agency or in-house) (strong preference)
Familiarity with SEO and content marketing, and a genuine interest in how paid and organic work together (strong preference)
Comfort with AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, and workflow automation (strong preference)
Experience with Google Analytics 4, Google Tag Manager, HubSpot, Salesforce, or similar CRM/analytics platforms (strong preference)
Meta Ads experience for B2B (not required but a plus, given the B2C-heavy nature of Meta) (strong preference)
Familiarity with programmatic, CTV, or Reddit Ads as emerging B2B channels (strong preference).

Benefits

Comp & perks

Compensation will be commensurate with experience and includes base salary plus performance-based bonuses tied to client retention and practice growth milestones.
We offer flexible PTO.
Fully remote work environment.
Opportunity to shape a new service line with significant upside as the practice scales.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media strategycampaign managementGoogle AdsLinkedIn AdsMeta Adskeyword researchbid optimizationad copy creationconversion trackingattribution

Soft Skills

client communicationself-directedautonomycollaborationpresentation skillsstrategic thinkingproblem-solvingaccountabilitynarrative buildingteam contribution