Manager, Digital PR
Omniscient Digital
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Own the strategic vision, team leadership, and delivery excellence of the Digital PR department.
- Develop and own the Digital PR service and strategy, aligned to client goals.
- Lead planning, execution, and evaluation of multi-channel PR campaigns across US, UK, and global markets.
- Drive innovation in campaign concepts, ensuring data-driven creativity and high-quality storytelling.
- Oversee budget planning, resource allocation, and performance forecasting.
- Manage and mentor digital PR managers and specialists, fostering a culture of excellence, ownership, and experimentation.
- Build a hiring roadmap to scale the digital PR function, lead recruitment, and improve onboarding and training processes.
- Conduct performance reviews, develop professional growth plans, and support skill development across the team.
- Join and lead sales calls and new business pitches, showcasing our digital PR capabilities, and driving revenue growth.
- Monitor KPIs and campaign results to ensure client satisfaction and retention.
- Create and direct the creation of outreach strategies, editorial calendars, and digital PR assets.
- Expand and nurture relationships with journalists, editors, bloggers, and digital influencers.
- Define and track digital PR KPIs, including links earned, media mentions, coverage authority, and SEO impact.
Requirements
- 5+ years of experience in Digital PR, including 2+ years in a leadership or senior management role within an agency.
- Demonstrated success in delivering high-quality PR campaigns with measurable impact.
- Proven ability to lead teams and influence cross-functional initiatives.
- Experience working with executives from marketing leaders to CEOs.
- Experienced in managing, nurturing, and coaching up team members.
- Excellent communication skills and executive presence in client-facing roles.
- Strong knowledge of US and UK media landscapes, with an active network of journalist and influencer contacts.
- Familiar with tools such as BuzzStream, Cision, HARO, Prowly, Ahrefs, and similar platforms.
- Strong grasp of SEO fundamentals and content strategy is a bonus.
Benefits
- Health insurance - 90% of medical, dental, and vision insurance premiums paid for employees in the US.
- 401k with employer match - We’ll match 100% of your contributions up to the first 3% of pay. Then match 50% of your contributions on the next 2% of pay.
- Profit share - Opportunity to participate in quarterly profit share program after 1 year of employment.
- Unlimited vacation - We trust you to take care of your work and communicate when you need time off. We recommend taking a minimum of 14 days a year.
- Learning and development stipend - $2,000 to spend on professional development after 1 year of employment.
- Free books program - We’ll cover the cost of a Kindle and 1 Kindle book a month.
- Networking stipend - $50 per month to spend on coffee or lunch for professional networking.
- 100% remote flexibility - Work from wherever you want.
- Annual offsites - Meet and work with team members in person, usually in an interesting location.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital PRcampaign planningperformance forecastingSEOcontent strategydata-driven creativitystorytellingbudget planningKPI trackingmulti-channel PR campaigns
Soft Skills
team leadershipmentoringcommunicationinfluenceclient-facingstrategic visionresource allocationprofessional growth developmentrelationship buildinginnovation