Omnilex

Growth Lead

Omnilex

full-time

Posted on:

Location Type: Hybrid

Location: Zürich • Switzerland

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Salary

💰 €110,000 - €140,000 per year

Job Level

Senior

About the role

  • Own the full PLG acquisition funnel - from traffic generation to sign-up and activation - and continuously optimise it.
  • Design and run growth experiments across SEO, paid, organic, outbound and content distribution.
  • Develop, test, and optimise landing pages, signup flows, and website messaging to maximise conversion rates.
  • Analyse user behaviour and funnel metrics to find friction points and experiment with solutions.
  • Collaborate with Marketing, Sales, and Product to align PLG with SLG and broader go-to-market initiatives.
  • Keep a pulse on growth trends in legal, AI, and B2B growth and actively bring new ideas to the table.

Requirements

  • 2+ years of experience in growth, performance marketing or demand generation, ideally in B2B SaaS.
  • Strong analytical and quantitative skills; you enjoy digging into data and making decisions based on metrics.
  • A clear understanding of user behaviour, motivation, and decision psychology.
  • Experience with tools such as Google Ads, LinkedIn Ads, GA4, and experimentation tools.
  • Familiarity with AI tools like ChatGPT, Claude, Perplexity, and others to accelerate execution.
  • A solid understanding of SEO, landing page optimisation, and PLG experimentation frameworks.
  • Creativity paired with executional speed - you can move from idea to experiment within hours, not weeks.
  • Ability to prioritise and operate with high ownership in a fast-paced environment.
  • Swiss work permit or EU/EFTA citizenship.
Benefits
  • A key role at the intersection of AI and legal in one of Europe’s most exciting legal tech startups.
  • A collaborative, high-energy team environment where your ideas and contributions are valued and implemented.
  • Direct customer impact and responsibility - your performance strongly correlates with our startup success.
  • A smart, motivated team with backgrounds in AI, law and distribution.
  • Being the 15th team member in a high growth startup.
  • Competitive salary complemented with transparent competitive ESOP.
  • The momentum is real, the deals are big, and the opportunity to shape the future of legal AI is still wide open.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingdemand generationSEOlanding page optimisationuser behaviour analysisconversion rate optimisationdata analysisPLG experimentation frameworksquantitative skills
Soft Skills
creativityexecutional speedprioritisationownershipcollaborationanalytical thinkingdecision makingadaptabilityproblem solvingcommunication
Certifications
Swiss work permitEU/EFTA citizenship