Senior Product Marketing Manager

Omnicell

Strategic product marketer at Omnicell leading international medication adherence growth initiatives. Focused on go-to-market strategies and executing commercial campaigns in the healthcare technology sector.

Posted 4/15/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns across Med Adherence.
Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.

Requirements

What you’ll need

Bachelor's degree in marketing, business, healthcare administration, or related field
Minimum 5-8 years of experience in product marketing with at least 5 years focused on healthcare technology, pharmacy solutions, medical devices, or capital equipment
Demonstrated success developing and executing go-to-market strategies that drove measurable revenue growth and market share gains in B2B technology or capital equipment environments
Proven ability to lead both strategic planning and hands-on execution, managing multiple initiatives simultaneously in fast-paced, dynamic markets
Strong portfolio of marketing deliverables including positioning documents, sales tools, campaign materials, and customer-facing content

Benefits

Comp & perks

Ability to travel (domestic and international) up to 25% for team meetings, customer engagements, or industry events.
Remote or hybrid working model.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategyproduct marketingcampaign performance analysissales enablement toolscustomer segmentationcompetitive intelligencepricing strategypackaging strategymarketing deliverablesrevenue growth

Soft Skills

leadershipstrategic planningexecutioncommunicationcollaborationadaptabilityanalytical thinkingcustomer engagementproject managementteamwork

Certifications

Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in healthcare administration