Omnicell

Senior Product Marketing Manager

Omnicell

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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Job Level

Senior

About the role

  • Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns across Med Adherence.
  • Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
  • Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
  • Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
  • Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
  • Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
  • Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.

Requirements

  • Bachelor's degree in marketing, business, healthcare administration, or related field
  • Minimum 5-8 years of experience in product marketing with at least 5 years focused on healthcare technology, pharmacy solutions, medical devices, or capital equipment
  • Demonstrated success developing and executing go-to-market strategies that drove measurable revenue growth and market share gains in B2B technology or capital equipment environments
  • Proven ability to lead both strategic planning and hands-on execution, managing multiple initiatives simultaneously in fast-paced, dynamic markets
  • Strong portfolio of marketing deliverables including positioning documents, sales tools, campaign materials, and customer-facing content
Benefits
  • Ability to travel (domestic and international) up to 25% for team meetings, customer engagements, or industry events.
  • Remote or hybrid working model.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategyproduct marketingcampaign performance analysissales enablement toolscustomer segmentationcompetitive intelligencepricing strategypackaging strategymarketing deliverablesrevenue growth
Soft Skills
leadershipstrategic planningexecutioncommunicationcollaborationadaptabilityanalytical thinkingcustomer engagementproject managementteamwork
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in healthcare administration