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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in producing optimized content with a strong focus on on-page SEO techniques, keyword research, and performance monitoring. Proficient in adapting writing style to align with brand identity while managing multiple projects effectively.
Highest-signal resume keywords
On-Page SEO TechniquesKeyword ResearchGoogle AnalyticsContent OptimizationCMS Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO WritingContent StructuringCopywritingStorytellingHTML Knowledge
Soft Skills
Organizational SkillsAdaptability
Tools & Technologies
Google Keyword PlannerAhrefsSEMrushUbersuggestGoogle Search Console
Industry Keywords
SaaSB2BAccounting SectorTax Reform
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Produce optimized content for blogs, institutional pages and marketing materials, applying on-page SEO techniques.
- Conduct keyword research in collaboration with other team members.
- Optimize headings (H1, H2, H3), meta descriptions, URLs and image alt text.
- Structure content to be scannable, well-organized and aligned with the user's search intent.
- Update and re-optimize published content (evergreen SEO) to maintain relevance and performance.
- Insert strategic internal links between site pages.
- Monitor content performance metrics (organic traffic, time on page, bounce rate) using Google Analytics and Search Console.
- Collaborate with marketing, design and development teams to ensure quality and performance of published content.
Requirements
What you’ll need- Proven experience as a writer with an SEO focus (2 years or more).
- Knowledge of on-page SEO techniques and web writing best practices.
- Familiarity with keyword research tools (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest or similar).
- Strong writing skills, grammar and command of the Portuguese language.
- Ability to adapt tone of voice and style to the brand identity.
- Basic knowledge of Google Analytics and Google Search Console.
- Organizational skills to handle deadlines and multiple projects simultaneously.
- Knowledge of copywriting and storytelling.
- Preferred: experience with CMS platforms (WordPress, HubSpot or similar).
- Preferred: basic knowledge of HTML.
- Preferred: prior experience in technology companies, SaaS or B2B.
- Preferred: knowledge of the accounting sector and the Tax Reform.
Benefits
Comp & perks- Dental Plan | Amil Dental
- Health Plan | Bradesco Saúde
- Mental Health Platform
- Telemedicine Platform
- Life Insurance | Prudential
- Pharmacy Benefit
- Gym Allowance
- Birthday Day Off
- Flexible Meal Allowance
- Home Office Allowance
- Childcare Allowance
- Commuter and Shuttle (VT and Fretado)
- Discount Platforms (Allya, SwileShop and Dell)
- Educational Benefits
- Travel Benefits
- Pet Health Plan
- SESC
- Variable Compensation (PPRL)
