Senior Branding Analyst

Omie

Senior Branding Analyst leading brand strategies and campaigns for a fast-growing tech company in Brazil. Focused on brand positioning, consistency, and market opportunities.

Posted 4/27/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Lead the evolution of brand positioning, ensuring consistency across all touchpoints.
Serve as the guardian of the brand book and be responsible for its ongoing updates.
Translate business strategy into narrative and communication guidelines.
Act as the company’s branding reference (educating and aligning teams).
Identify opportunities to strengthen the brand in the market.
Lead brand campaigns (from concept through execution).
Develop and validate strategic narratives.
Ensure consistency across all channels (online and offline).
Interface with agencies (in-house and external), ensuring creative quality.
Approve concepts, creative assets, and creative direction.
Define and monitor brand KPIs.
Analyze the impact of campaigns and branding initiatives.
Propose strategic improvements based on data and market perception.
Connect branding with growth (not just awareness).
Lead major brand projects (e.g., repositioning, institutional campaigns).
Ensure cross-functional integration.
Support and mentor mid-level and junior analysts.

Requirements

What you’ll need

Degree in Marketing, Communications, Advertising, or related fields.
Strong experience in branding and campaigns.
Experience in fast-paced environments (startup / technology / B2B is a plus).
Experience with project management and working across multiple teams.
Analytical mindset.
Preferred / Nice-to-have:
Experience at technology companies.
Experience building brands at scale.
Experience with rebranding or large campaigns.
Knowledge of data applied to branding.

Benefits

Comp & perks

Flexible Benefit / Meal Voucher: R$ 45.00 per business day.
Home office allowance.
Need to work on-site? We offer transit vouchers. For employees commuting by train/metro, we provide a shuttle from the station to the office.
Bradesco health insurance.
Amil Dental dental plan.
Pharmacy assistance.
Childcare assistance.
Birthday day off so you can celebrate as you wish!
Access to partnered apps for accredited gyms to support physical health and wellness.
Partnerships with online therapy and meditation platforms for mental health support.
SESC partnership - Full membership.
Exclusive discounts at leading colleges and educational institutions for undergraduate, postgraduate and MBA programs. We also provide free access to Omie Academy for employees.
Partnership with in-company English courses.
Employee discount program for insurance.
Swile Shop: platform with exclusive discounts.
Partnership with Dell.
PPRL.
Travel benefits.
Life insurance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brandingbrand positioningbrand campaignsstrategic narrativesbrand KPIsdata analysisproject managementrebrandingcampaign executioncreative direction

Soft Skills

leadershipcommunicationanalytical mindsetmentoringcross-functional integrationteam alignmentstrategic thinkingcreative quality assuranceopportunity identificationeducating teams

Certifications

degree in Marketingdegree in Communicationsdegree in Advertising