Omie

Branding and Communications Coordinator

Omie

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

About the role

  • Guardian of Consistency (Brand Consistency): Ensure a unified voice and visual identity across all touchpoints (social channels, product, support). Monitor correct usage of brand assets (templates, guidelines) to preserve the integrity of the visual identity.
  • Campaign Execution and Storytelling: Collaborate with agencies and internal teams to craft stories that resonate with mainstream and underserved communities, focusing on generating Social Engagement (likes, shares) and increasing organic reach.
  • Behavioral Metrics Monitoring: Track vital daily metrics such as Website Traffic, Returning Visitors, and Brand Search Volume. Use these data to assess whether content is generating real interest and consideration.
  • Influencer and Community Management: Leverage creators and brand ambassadors strategically to increase Unaided Brand Recall. The goal is to generate authentic buzz and social proof.
  • Sentiment Analysis and Feedback: Monitor social channels and review platforms to measure Brand Sentiment (positive/negative). Act as an early-warning system for reputation crises and identify opportunities to improve customer perception.
  • Support for NPS and Loyalty: Work alongside the Customer Success (CS) team to implement and analyze Net Promoter Score (NPS) surveys, identifying brand promoters and turning feedback into actionable marketing plans.

Requirements

  • Experience executing brand campaigns and managing communities.
  • Familiarity with social listening tools and web traffic analysis (Google Analytics).
  • Ability to create emotional connections through content and copy.
  • Practical understanding of how brand activities influence direct and organic traffic (SEO).
Benefits
  • Flexible Benefit / Meal Voucher: R$ 40.00 per working day.
  • Home office allowance.
  • Need to work on-site? We provide commuter transport vouchers. For those who arrive by train/subway, we offer a shuttle from the station to the office.
  • Bradesco health plan.
  • Amil Dental dental plan.
  • Pharmacy assistance.
  • Childcare assistance.
  • Birthday day off so you can celebrate as you wish.
  • Partner apps for accredited gyms to support physical health and fitness.
  • Partnerships with online therapy and meditation platforms for mental health and wellbeing.
  • Partnership with SESC - Full Membership.
  • Exclusive discounts with leading universities and educational institutions for undergraduate, postgraduate and MBA programs. We also provide free access to Omie Academy for employees.
  • Partnership for in-company English courses.
  • Discount program for insurance products.
  • Swile Shop: exclusive discount platform.
  • Partnership with Dell: coupons up to R$ 2,000.00.
  • PPRL.
  • Travel benefits.
  • Life insurance.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand campaignssocial engagementwebsite traffic analysissentiment analysisNet Promoter Score (NPS)SEOcontent creationcopywriting
Soft skills
collaborationstorytellingcommunity managementemotional connectioncustomer perception improvement