Senior Content Strategist
Dropbox
Marketing Campaign Content Producer
OMEGA POINT (OMPNT)
full-time
Posted on:
Origin: • 🇦🇺 Australia
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Partner with the Senior Campaign Manager to translate campaign briefs into high-converting content across email, ads, social, landing pages, and nurture sequences.
- Write and edit clear, engaging copy for: paid media ads, website landing pages, email nurture sequences and drip campaigns, script, storyboard, event collateral, campaign messaging frameworks
- Repurpose long-form content into snackable, channel-optimized formats for social media (e.g., social copy, blog snippets, sales collateral).
- Use AI tools (e.g. ChatGPT, Descript, Synthesia, Canva, etc.) to develop: short-form interactive content, social media videos and visual content to boost engagement
- Align content with campaign objectives, brand tone, SEO best practices, and channel-specific formats
- Collaborate with internal stakeholders including Campaigns, Design, and Product Marketing
- Develop messaging frameworks that align with personas, industries, and product use cases.
- Track performance of content assets and iterate based on campaign results.
Requirements
- Proven experience writing B2B marketing content for SaaS or tech companies
- Direct experience in Learning & Development (L&D), HR tech, or employee training and enablement sectors
- A strong portfolio of campaign-driven work across digital channels
- Demonstrated ability to craft conversion-optimized content for different stages of the funnel
- Experience with AI content tools for video, visuals, or interactivity
- Comfortable working with distributed teams and managing multiple deadlines
- Located in Australia (US timezone alignment required for meetings)
- Strong B2B storytelling
- Ability to translate product positioning into compelling campaign hooks
- Experience with webinar scripting, campaign creative briefs
- Close collaboration with design, digital, and sales/SDRs
