Demand Generation Campaign Manager

Omatic

Demand Generation Campaign Manager executing marketing strategies for non-profit sector. Managing inbound leads and sales coordination leveraging HubSpot to optimize campaigns.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build, manage, and continuously optimize the HubSpot nurture programs that move inbound leads from first touch through MQL and into sales-ready conversations
Own the MQL conversion layer: monitor lead scoring performance, flag scoring anomalies to RevOps, and identify where leads are stalling in the funnel and why
Manage the paid media agency relationship day to day, including campaign briefs, creative approvals, performance check-ins, and budget pacing
Work directly with the SDR team to develop and sequence outbound cadence messaging
Coordinate account-based plays with AEs
Build and maintain the campaign calendar that SDRs and AEs can actually see and plan against
Own the HubSpot campaign infrastructure: lists, workflows, campaign records, email templates, and reporting dashboards — kept clean, documented, and understandable to anyone on the team
Produce a weekly campaign performance report covering inbound volume, MQL conversion, nurture engagement, and paid media efficiency

Requirements

What you’ll need

3 to 5 years of experience in demand generation, campaign management, or marketing operations in a B2B SaaS environment
Hands-on HubSpot experience: you have built nurture workflows, managed lists and segmentation, set up campaign records and reporting dashboards, and can troubleshoot when something is not behaving as expected
Direct experience working with a sales development or SDR team: you understand how outbound cadences work, what SDRs need from marketing, and how to build a working relationship across the marketing and sales boundary
Exposure to account-based marketing or ABM coordination, even if not the primary owner — you understand what it means to align marketing touches with AE outreach on a target account list
Experience coordinating with an external agency or vendor, including briefing, feedback, and performance tracking
Salesforce familiarity at the campaign and opportunity level: you can pull a report, understand attribution fields, and coordinate with RevOps on data hygiene
A strong analytical instinct: you do not just run reports, you have opinions about what the data means and what should change.

Benefits

Comp & perks

flexible work arrangements
professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationcampaign managementmarketing operationsHubSpotlead scoringcampaign recordsreporting dashboardsaccount-based marketingSalesforcedata analysis

Soft Skills

analytical skillscommunicationcollaborationrelationship managementproblem-solvingorganizational skillsperformance trackingcreative approvalsbudget managementstrategic thinking