Senior Head of Growth Marketing

OLX Group

Senior Head of Growth Marketing responsible for driving demand and supply across Poland, Portugal, and Romania. Lead marketing strategy in the C2C automotive space for OLX's Otomoto brand.

Posted 6/29/2026full-timePoznań • 🇵🇱 PolandSeniorWebsite

About the role

Key responsibilities & impact

As the Senior Head of Growth Marketing for Motors (Consumer / C2C), you will be responsible for driving demand & supply commercial growth across Poland, Portugal and Romania, with Poland as the largest market in terms of revenue, marketing budget and operational scale
Define, own and execute the integrated marketing strategy for Consumer (C2C) across Poland, Portugal and Romania, growing demand, supply, acquisition, engagement and retention
Drive measurable business impact with full funnel marketing campaigns that connect brand, media, performance and CRM activities
Effectively & efficiently allocate & manage large budgets & investment ROI
Create tactical campaigns & value propositions that differentiate the brand in order to drive measurable impact on demand across all traffic sources & aggressively grow supply
Streamline and align marketing processes and ways of working across markets, enabling local teams to operate effectively within a shared framework
Establish and promote a common measurement approach across markets, building analytics frameworks, MMM, brandtracking, NPS and OKRs to clearly attribute marketing impact to business results
Drive measurable business impact through through-the-line campaigns that connect brand, media, performance and CRM activities
Grow content & social media audience & engagement metrics across all platforms
Align & lead efforts of the central team of SEO, CRM, Performance, Social Media, PR and events teams to ensure unified execution towards common commercial goals
Lead marketing initiatives that put marketing as the voice of the customer through face to face engagement, NPS, research, focus groups and more to deeply understand customers

Requirements

What you’ll need

8–10+ years of experience in marketing, with a proven track record in consumer growth marketing including demand & supply as we all ROI
Experience in marketplaces, classifieds, e-commerce or large digital consumer brands
Proven experience managing marketing across multiple countries or markets
Excellent analytics and reporting capability to show measurable marketing investment ROI and commercial impact Strong understanding of MMM, brand models, brand equity studies, NPS and OKRs
Demonstrated ability to show clear business impact from marketing activities
Product marketing expertise
Solid understanding of SEO, CRM, Performance marketing and Social Media, and the ability to collaborate effectively with specialist teams
Experience managing agencies and defining media strategy
Proven leadership experience in building, mentoring and managing high-performing teams
Excellent communication in English and the ability to create a clear narrative from complex inputs
Comfort working in matrix and fast-changing environments with a high level of ambiguity
Ambitious, driven, solution focused mindset

Benefits

Comp & perks

Competitive compensation package including performance-based bonus
Medical insurance
Flexible benefits
Hybrid working model
Continuous investment in your development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Demand GenerationROI MeasurementProduct MarketingBrand Equity StudiesMarket AnalysisCampaign ManagementCRM StrategySocial Media EngagementPerformance MarketingMarket Research

Soft Skills

Excellent CommunicationSolution Focused MindsetAbility to Work in Ambiguous EnvironmentsTeam BuildingMentoring