Olly Olly

WordPress Technical Lead

Olly Olly

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Senior

Tech Stack

JavaScriptjQueryPHPVue.jsWordPress

About the role

  • Design, build, and deploy high-converting landing pages optimized for paid traffic from Meta, Google, and other advertising platforms
  • Own the complete technical implementation of marketing campaigns from concept through launch
  • Ensure pixel-perfect tracking setup across all campaigns, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences
  • Implement and troubleshoot complex tracking scenarios including server-side tracking, UTM parameters, and multi-touch attribution
  • Optimize landing page performance for speed, mobile responsiveness, and conversion rates
  • Conduct A/B testing and implement rapid iterations based on campaign performance data
  • Build and maintain seamless integrations between landing pages and HubSpot CRM
  • Ensure accurate lead capture, form submissions, and data synchronization
  • Implement and validate proper lead source attribution and campaign tracking in HubSpot
  • Create custom workflows and automations to support campaign objectives
  • Troubleshoot data discrepancies and ensure marketing attribution accuracy
  • Lead and mentor a team of two WordPress developers
  • Manage workload distribution across multiple concurrent projects and campaigns
  • Establish and enforce development standards, quality assurance protocols, and best practices
  • Conduct code reviews and provide constructive technical feedback
  • Create project timelines and ensure on-time delivery of campaign assets
  • Serve as the escalation point for complex technical challenges
  • Implement rigorous QA processes, before any campaign launch.
  • Verify all tracking mechanisms are functioning correctly across devices and browsers
  • Maintain detailed documentation of tracking implementations and technical specifications
  • Proactively identify and resolve potential issues before they impact campaign performance
  • Ensure compliance with privacy regulations (GDPR, CCPA) in all tracking implementations

Requirements

  • 5+ years of professional WordPress development experience
  • Direct experience managing technical execution of marketing campaigns with $1M+ in total ad spend
  • Must have been the PRIMARY person responsible for landing page build and campaign launch (not just a contributor on a larger team)
  • Portfolio demonstrating high-converting landing pages you've personally built and deployed
  • Proven experience implementing Git-based version control (GitLab, GitHub, or Bitbucket) and configuring Continuous Integration/Continuous Delivery (CI/CD) pipelines for WordPress.
  • Must be proficient in automating deployment across environments (Dev, Staging, Prod) and integrating unit and end-to-end tests into the workflow.
  • Expert-level WordPress development skills including ACF. Gutenberg, custom theme development, plugin customization, and advanced page builders (Elementor, Divi, or similar)
  • Deep understanding of Meta Business Suite, Meta Pixel implementation, and Conversions API
  • Proven experience with HubSpot CRM integration, forms, and tracking implementation
  • Strong command of HTML, CSS, JavaScript/jQuery, and PHP
  • Experience with VueJS is a plus
  • Experience with conversion tracking pixels across multiple platforms (Meta, Google, LinkedIn, etc.)
  • Knowledge of Google Tag Manager and server-side tracking implementations
  • Understanding of marketing analytics, attribution models, and conversion optimization principles
  • Demonstrated experience leading and mentoring developers
  • Exceptional project management skills with the ability to juggle multiple high-priority projects
  • Clear communication style with both technical and non-technical stakeholders
  • Comfortable with accountability when significant marketing budgets are at stake
  • Ability to explain complex technical concepts to marketing team members.
Benefits
  • Flexible work: 100% remote; Monday-Friday, 8:00 am - 5:00 pm EST
  • Work-life balance: Generous PTO, including 15 vacation days and U.S. holidays.
  • Growth-oriented culture: Join an inclusive, international, and innovative team where your contributions make a tangible difference.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
WordPress developmentA/B testingHTMLCSSJavaScriptPHPGitContinuous IntegrationContinuous Deliveryconversion optimization
Soft Skills
project managementleadershipcommunicationmentoringproblem-solvingattention to detailaccountabilitycollaborationtime managementtechnical feedback