Olly Olly

Performance Marketing

• Manage, optimize, and scale PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Monitor key metrics like CPL and ROI, implementing strategies to boost performance.
• Oversee Search, Display, PMAX and Retargeting campaigns for all clients in your book of business focusing on lead gen.
• Communicate regularly with Account Management to discuss campaign performance, insights, and recommendations.
• Prepare monthly detailed performance reports and provide actionable insights.
• Work with the Senior PPC Specialist and marketing teams (SEO, content, design) to integrate campaigns.
• Execute cohesive strategies across multiple channels.
• Guide Jr. PPC Specialists, sharing best practices and fostering growth.
• Collaborate with senior team members to maintain consistency in PPC strategies.
• Stay updated on industry trends, platform changes, and emerging technologies.

Google Ads Specialist

Customer Support

• Answer customer inquiries via email, chat, and phone
• Become a product expert, guiding customers to maximize tool value
• Investigate and resolve product issues swiftly
• Help customers with clear instructions and tips
• Monitor support metrics to drive continuous improvement
• Advocate for customers, ensuring their voices are heard

Phone Support Specialist

Full-stack Engineer

• Design, build, and deploy high-converting landing pages optimized for paid traffic from Meta, Google, and other advertising platforms
• Own the complete technical implementation of marketing campaigns from concept through launch
• Ensure pixel-perfect tracking setup across all campaigns, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences
• Implement and troubleshoot complex tracking scenarios including server-side tracking, UTM parameters, and multi-touch attribution
• Optimize landing page performance for speed, mobile responsiveness, and conversion rates
• Conduct A/B testing and implement rapid iterations based on campaign performance data
• Build and maintain seamless integrations between landing pages and HubSpot CRM
• Ensure accurate lead capture, form submissions, and data synchronization
• Implement and validate proper lead source attribution and campaign tracking in HubSpot
• Create custom workflows and automations to support campaign objectives
• Troubleshoot data discrepancies and ensure marketing attribution accuracy
• Lead and mentor a team of two WordPress developers
• Manage workload distribution across multiple concurrent projects and campaigns
• Establish and enforce development standards, quality assurance protocols, and best practices
• Conduct code reviews and provide constructive technical feedback
• Create project timelines and ensure on-time delivery of campaign assets
• Serve as the escalation point for complex technical challenges
• Implement rigorous QA processes, before any campaign launch.
• Verify all tracking mechanisms are functioning correctly across devices and browsers
• Maintain detailed documentation of tracking implementations and technical specifications
• Proactively identify and resolve potential issues before they impact campaign performance
• Ensure compliance with privacy regulations (GDPR, CCPA) in all tracking implementations

Google Ads Specialist

Phone Support Specialist

WordPress Technical Lead