Oliver Wyman

Marketing Channel Manager

Oliver Wyman

full-time

Posted on:

Origin:  • 🇧🇬 Bulgaria

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Job Level

Junior

Tech Stack

Spark

About the role

  • Drive brand presence via content and community building on local market social channels and support paid initiatives.
  • Foster and build social community through Meta, Pinterest, YouTube across the client’s brands.
  • Engage with consumers and audiences, perform social listening, monitor trends and competition.
  • Bring best-in-class recommendations to client's brand and media team; develop, implement, track and optimise content across social platforms.
  • Represent the voice of the consumer: monitor conversations, post content and manage daily operations of social channels.
  • Manage all inbound comments with appropriate responses and escalations.
  • Proactive community management to foster relationships and advocacy within social audiences.
  • Posting and scheduling all content; day-to-day management/distribution of predominantly paid content across digital and social channels (Sprinklr knowledge a plus).
  • Help build, grow, and manage online communities for client’s key consumer brands.
  • Identify and track relevant community data metrics; develop monthly reporting and outline key insights and implications.
  • Champion creativity and deliver excellent customer experiences through content planning; work with onsite studio and media agency to optimise creative.
  • Brief and manage creatives/designers to ensure assets are created within brand guidelines.
  • Act as brand guardian to ensure all work produced is faithful to the client’s brand guidelines.
  • Adopt and use the brand’s voice when responding to and engaging with the user community.
  • Work closely with the Social Media Manager in EE and support the Social Team with campaign planning and agency liaison.
  • Build relationships with clients through regular meetings and exceptional servicing.
  • Apply knowledge of industry benchmarks for reach, engagement, view rates, sentiment, etc. (Italy and Iberian markets desirable).

Requirements

  • Approximately 1-3 yrs experience in online communications be it via editorial, social, or advertising.
  • Passion for delivering on-brand and on-brief social communications
  • Pro-active planning and leadership of creative community initiatives
  • Practical know-how of how to manage social media channels especially with their intricacies
  • Someone who keeps abreast of pop culture, loves a meme, and keeps on top of internet trends, with special focus on Hungarian, Romanian or Bulgarian market.
  • Fluent in English is a must in order to manage the frequent catch ups and decks for clients, with teammates across Europe and with partner agencies.
  • Knowledge of other Eastern European languages and cultures as Ukrainian, Romanian, Hungarian or Czech
  • Must have flawless written Romanian or Hungarian, including punctuation and spelling.
  • A thirst to learn more and to discover new and exciting trends within the social space
  • Experience using analytical/social listening tools such as Sprinklr for reporting and to gather insights
  • The ability to manage and filter workflow as well as organise and prioritise workloads to maximise productivity.
  • Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service.
  • Experience working with global lifestyle brands – ideally in the alcohol or drink sector.
  • Post-secondary education in communications, journalism, business, marketing or related field.
  • We are open to hiring individuals from Romania, Poland, Bulgaria, or Ukraine for fully remote positions to work with our client based in Budapest, Hungary.