Director, eRetail, Retail Media Networks

OLIPOP PBC

. Develop and execute a comprehensive RMN strategy across platforms .

Posted 5/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $160,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive RMN strategy across platforms
Own the end-to-end relationship with the retail media and performance marketing agency
Lead strategy and execution for on-demand platforms
Optimize media investment to drive ROAS, incrementality, and full-funnel performance
Establish clear performance KPIs and test frameworks
Identify, test and scale new growth opportunities
Own the end-to-end digital shelf strategy
Partner with brand and creative teams to deliver compelling content
Partner closely with Sales, Marketing, Shopper, Supply Chain, Finance, and CX teams
Serve as a key digital stakeholder in omni-channel planning
Build, lead, and develop a high-performing eRetail and RMN team
Foster a culture of accountability, innovation, and collaboration

Requirements

What you’ll need

12+ years of experience working in e-commerce/omnichannel sales, cross-channel digital marketing, or related fields,
Strong working knowledge and proficiency of Google Analytics and Shopify
Strong competency in Excel.
Eagerness to approach digitally native channels to push towards profitability
Must have understanding of marketing and advertising capabilities across digital selling channels.
General understanding of how to appropriately forecast for these channels to maximize sales and mitigate OOS issues.
Obsession for understanding customer lives.
Ability to think rapidly and apply a growth mindset in a growing and changing environment.
Ability to build strong relationships and to collaborate effectively across functions and with third party vendors.
Bias for action, strong sense of immediacy, and drive to achieve
Strong planning, organization, and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.
Experience working successfully with remote teams.

Benefits

Comp & perks

Health insurance
Flexible work hours
Remote work options
Bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

e-commerceomnichannel salescross-channel digital marketingGoogle AnalyticsShopifyExceldigital marketing capabilitiesforecastingmedia optimizationperformance KPIs

Soft Skills

relationship buildingcollaborationgrowth mindsetplanningorganizationproject managementinterpersonal communicationwritten communicationoral communicationpresentation skills