Marketing Manager

OLG

Marketing Manager at OLG developing and leading marketing strategies for Lottery products. Managing campaigns, analyzing performance, and driving revenue growth with a focus on consumer engagement.

Posted 4/17/2026full-timeSault Ste. Marie • 🇨🇦 CanadaMid-LevelSenior💰 CA$78,400 - CA$117,600 per yearWebsite

About the role

Key responsibilities & impact

Support and manage integrated marketing strategies, tactics, and campaigns to promote full-funnel consumer‑facing lottery products across all channels, including digital, social, CRM, experiential, promotions, PR, and owned platforms.
Lead end‑to‑end campaign delivery from planning and concept development through execution, optimization, and post‑campaign analysis and budget management, ensuring alignment to product and business objectives.
Partner with Analytics to generate insights, improve campaign performance, monitor KPIs, and recommend pivots based on market trends and results.
Support the Product Lead in developing annual revenue targets, identifying key initiatives and making data‑driven recommendations to maximize acquisition and retention and deliver against corporate sales targets.
Lead creative development in collaboration with internal teams and external agencies, ensuring brand consistency and strong creative execution across all assets.
Own assigned product development initiatives from ideation to launch, including game branding, look and feel, prize structures, timelines, testing, and market implementation.
Identify, evaluate, and recommend new marketing, product, and channel opportunities, working closely with Research to assess concepts, brand enhancements, and line extensions using insights and industry learnings.
Collaborate cross‑functionally with Lottery and Digital teams, Marketing Communications, Legal, Compliance, Finance, Technology, and external vendors and agencies to ensure aligned, compliant, and effective campaign and product delivery.

Requirements

What you’ll need

Strong understanding of marketing strategies, full-funnel expertise, informed by industry trends and digital performance data, user needs, and pain points to shape effective marketing approaches.
Comfortable working with technology and IT tools to enable data‑driven marketing strategies and unlock new promotional opportunities.
Bachelor’s degree or equivalent (3-5 years) work experience.
Minimum three (3) years of experience in marketing or product management, with a strong focus on direct‑to‑consumer growth marketing, including digital and omnichannel channels such as media, email, CRM, owned assets, and social.
Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story.
Demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations and market research.
Strong problem solver with ability to find solutions to drive progress, often with a high level of ambiguity.

Benefits

Comp & perks

Group Benefits Plan: Eligible employees and dependents have access to comprehensive, employer-paid group benefits coverage (permanent employees only).
Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.
Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).
Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.
Growth Focus: Become your best self with access to new opportunities and personalized support programs.
Comprehensive Learning: 24/7 access to robust online learning programs.
Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategiesfull-funnel expertisecampaign deliverybudget managementdata-driven recommendationscreative developmentproduct developmentmarket implementationKPI monitoringdirect-to-consumer growth marketing

Soft Skills

strong communication skillsproblem solvingcollaborationcross-functional teamworkability to operate in ambiguity

Certifications

Bachelor's degree