OLG

Marketing Manager

OLG

full-time

Posted on:

Location Type: Office

Location: Sault Ste. Marie • Canada

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Salary

💰 CA$78,400 - CA$117,600 per year

About the role

  • Support and manage integrated marketing strategies, tactics, and campaigns to promote full-funnel consumer‑facing lottery products across all channels, including digital, social, CRM, experiential, promotions, PR, and owned platforms.
  • Lead end‑to‑end campaign delivery from planning and concept development through execution, optimization, and post‑campaign analysis and budget management, ensuring alignment to product and business objectives.
  • Partner with Analytics to generate insights, improve campaign performance, monitor KPIs, and recommend pivots based on market trends and results.
  • Support the Product Lead in developing annual revenue targets, identifying key initiatives and making data‑driven recommendations to maximize acquisition and retention and deliver against corporate sales targets.
  • Lead creative development in collaboration with internal teams and external agencies, ensuring brand consistency and strong creative execution across all assets.
  • Own assigned product development initiatives from ideation to launch, including game branding, look and feel, prize structures, timelines, testing, and market implementation.
  • Identify, evaluate, and recommend new marketing, product, and channel opportunities, working closely with Research to assess concepts, brand enhancements, and line extensions using insights and industry learnings.
  • Collaborate cross‑functionally with Lottery and Digital teams, Marketing Communications, Legal, Compliance, Finance, Technology, and external vendors and agencies to ensure aligned, compliant, and effective campaign and product delivery.

Requirements

  • Strong understanding of marketing strategies, full-funnel expertise, informed by industry trends and digital performance data, user needs, and pain points to shape effective marketing approaches.
  • Comfortable working with technology and IT tools to enable data‑driven marketing strategies and unlock new promotional opportunities.
  • Bachelor’s degree or equivalent (3-5 years) work experience.
  • Minimum three (3) years of experience in marketing or product management, with a strong focus on direct‑to‑consumer growth marketing, including digital and omnichannel channels such as media, email, CRM, owned assets, and social.
  • Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story.
  • Demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations and market research.
  • Strong problem solver with ability to find solutions to drive progress, often with a high level of ambiguity.
Benefits
  • Group Benefits Plan: Eligible employees and dependents have access to comprehensive, employer-paid group benefits coverage (permanent employees only).
  • Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.
  • Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).
  • Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.
  • Growth Focus: Become your best self with access to new opportunities and personalized support programs.
  • Comprehensive Learning: 24/7 access to robust online learning programs.
  • Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesfull-funnel expertisecampaign deliverybudget managementdata-driven recommendationscreative developmentproduct developmentmarket implementationKPI monitoringdirect-to-consumer growth marketing
Soft Skills
strong communication skillsproblem solvingcollaborationcross-functional teamworkability to operate in ambiguity
Certifications
Bachelor's degree