Director of Trade Marketing, Events

Olaplex Inc. (Nasdaq: OLPX)

Director leading OLAPLEX’s North American professional trade marketing and experiential events. Driving full-funnel GTM strategy, trade shows, brand activations, and team leadership for prestige hair care.

Posted 8/19/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $165,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive trade marketing strategies, leading cross-functional teams, and managing large-scale events within the beauty industry. Proven ability to translate global brand initiatives into actionable plans that drive commercial success and enhance brand presence.

Highest-signal resume keywords

Trade Marketing StrategyB2B MarketingEvent ManagementTeam LeadershipCommercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

360 Trade Campaign DesignGTM Commercial PlanningVisual MerchandisingData AnalysisBudget Management

Soft Skills

Interpersonal SkillsCommunication SkillsCollaborative MindsetProactive AttitudeInfluencing Skills

Certifications & Qualifications

Bachelor's Degree in Marketing

Industry Keywords

Beauty IndustryProfessional Salon ChannelsExperiential MarketingTrade ShowsCustomer Retention

About the role

Key responsibilities & impact

Architect and steer the comprehensive 360 trade marketing strategy across the North American professional channel
Lead development and execution of GTM commercial plans for product innovations, promotions, seasonal events, visual merchandising, and digital commerce activations
Translate global brand visions and campaigns into channel-specific realities for salon professionals and distribution networks
Lead marketing strategy for monthly business updates, line reviews, and joint-business planning sessions with key pro partners
Oversee the professional trade marketing and events budget, KPIs, campaign and event profitability, and financial optimization
Set the strategic vision, calendar, and execution blueprint for North American B2B trade shows, industry events, and stylist activations
Elevate OLAPLEX’s physical brand presence through visual merchandising, live staging, and on-site storytelling
Partner with Sales, Field and Education, Operations, and Creative teams on regional event execution
Lead, mentor, and inspire the Trade Marketing Team and Events + Trade team
Collaborate with Global Brand Marketing on upstream GTM strategies
Co-author customer training materials and community-building initiatives with Global Education
Align Pro and Retail trade marketing and share best practices
Integrate trade marketing and event initiatives with Communications, PR, earned media, social media, and influencer/stylist advocacy programs

Requirements

What you’ll need

Bachelor's Degree with a focus on marketing, communications, or a business-related field
8–10+ years of progressive marketing experience
At least 3+ years at a leadership/director level managing a team and overseeing Beauty and/or Professional Salon channels
Demonstrated success leading large-scale trade shows, corporate events, and experiential marketing activations within the B2B or beauty space
Proven track record designing 360 full-funnel trade campaigns that drive commercial revenue, product adoption, and customer retention
Exceptional interpersonal and communication skills
Ability to act as a thought leader and influence global and regional cross-functional peers and external partners
Demonstrated success pulling global innovation and campaigns through a full funnel with a strategic, always-on approach to key core products
Strong commercial acumen and ability to turn complex market data, event ROI analyses, and competitive insights into actionable growth strategies
Proactive, collaborative, agile “go-getter” mindset
Deep passion for the beauty industry and professional stylist community

Benefits

Comp & perks

Competitive compensation
Flexible paid time off
11 paid holidays
Flexible work schedules
Company contribution to medical, dental, and vision insurance for employees and their families
Company-paid employee life insurance
Optional additional life insurance
Short- and long-term disability coverage options
Up to 18 weeks parental leave for birthing parents
Up to 10 weeks parental leave for non-birthing new parents
Roth and 401(k) plans with 100% match up to the first 4%, immediately vested
Professional Development Reimbursement Program
Opportunity to join the Bond Builder DEI committee
Twenty free products per year
Friends and family discount