Associate Manager, Social Media Community

Olaplex Inc. (Nasdaq: OLPX)

Social Media & Community Associate Manager responsible for OLAPLEX’s social media engagement. Collaborating with diverse teams to enhance brand presence across platforms such as Instagram and TikTok.

Posted 6/4/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $85,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Support the Sr. Director, Consumer Engagement and Sr. Social Media Manager to execute a comprehensive strategy and campaign planning, aligned with the organization's goals and objectives, for Instagram and TikTok platforms
Lead secondary channel strategy and execution to support cross-functional messaging
Identify target audiences, key messages, and optimal social media channels to maximize reach and engagement
Execute division goal setting that ladders up to business objectives and consists of: competitive benchmarking, KPI measurement framework, campaign and trend tracking, as well as creative analysis
Manage day-to-day community interactions across all social media channels (Instagram, TikTok, YouTube, and emerging platforms) in a timely, informative, and brand-right voice that reinforces OLAPLEX’s expertise and credibility
Partake in team execution of content calendar and strategy to align with DTC and global retail calendars, product and brand launches, events, activations and other brand initiatives that require social media integration
Serve as a knowledgeable, trusted resource when communicating on behalf of OLAPLEX, ensuring responses are not only engaging but also educational and factually accurate as the voice of the professional stylist on our channels
Proactively identify opportunities to share product education, correct misinformation, and elevate professional knowledge within our community
Facilitate community management and triage processes to ensure all inquiries, feedback, and potential issues are surfaced and addressed appropriately with an authoritative perspective
Support the social media team in create concepts that educate, and empower our community of hair professionals and consumers.
Assist with the development of FAQs, comment responses, and proactive community prompts that reinforce OLAPLEX’s unique science-backed positioning and pro-first approach to innovation around our products
Think, speak and advocate for professionals on our channels. The true idea being that we, Olaplex, are the voice of the hair professional community – speaking and educating with authority to both consumers and professionals
Assist with analyzing community sentiment, social engagement performance, and emerging topics; deliver actionable insights to optimize community engagement strategies
Conduct competitive analysis and stay updated on industry trends to inform social media strategy and ensure OLAPLEX maintains a leadership position in professional hair care education
Assist in planning, content calendar organization, and distribution of content to align with broader brand messaging and education objectives
Develop seasonal campaign toolkits and ensure cross-functional coordination to maintain a consistent brand message

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or a related field preferred
4-5 years of experience in social media marketing, community management, or professional community building, ideally within the beauty, hair, or stylist industry
Experience engaging directly with hair professionals, stylists, salon owners, or beauty industry educators is a plus
Proven ability to communicate in a clear, informative, and authoritative brand voice
Strong understanding of building trust and credibility within a professional community
Proficiency in posting and managing content across various social media platforms
Knowledge of social media management and listening tools preferred
Familiarity with social media KPIs and analytics tools
Ability to stay updated on industry trends and adapt strategies accordingly
Excellent multitasking, problem-solving, and critical thinking skills
Strong team player with exceptional communication and relationship-building abilities
Highly organized with meticulous attention to detail
Self-motivated with excellent time management skills

Benefits

Comp & perks

Competitive compensation
Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
Products: Twenty (20) free products per year, plus a friends and family discount

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media marketingcommunity managementcontent calendar organizationcompetitive analysisKPI measurementcampaign trackingtrend analysiscontent managementsocial media analyticsbrand messaging

Soft Skills

communicationproblem-solvingcritical thinkingmultitaskingrelationship-buildingteam playerattention to detailself-motivatedtrust-buildingauthoritative voice

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in related field