Social Media Manager

• Support the Sr. Director, Consumer Engagement and Sr. Social Media Manager to execute a comprehensive strategy and campaign planning, aligned with the organization's goals and objectives, for Instagram and TikTok platforms.
• Lead secondary channel strategy and execution to support cross-functional messaging.
• Identify target audiences, key messages, and optimal social media channels to maximize reach and engagement.
• Execute division goal setting that ladders up to business objectives and consists of: competitive benchmarking, KPI measurement framework, campaign and trend tracking, as well as creative analysis.
• Manage day-to-day community interactions across all social media channels (Instagram, TikTok, YouTube, and emerging platforms) in a timely, informative, and brand-right voice that reinforces OLAPLEX’s expertise and credibility.
• Partake in team execution of content calendar and strategy to align with DTC and global retail calendars, product and brand launches, events, activations and other brand initiatives that require social media integration.
• Serve as a knowledgeable, trusted resource when communicating on behalf of OLAPLEX, ensuring responses are not only engaging but also educational and factually accurate as the voice of the professional stylist on our channels.
• Proactively identify opportunities to share product education, correct misinformation, and elevate professional knowledge within our community.
• Facilitate community management and triage processes to ensure all inquiries, feedback, and potential issues are surfaced and addressed appropriately with an authoritative perspective.
• Support the social media team in create concepts that educate, and empower our community of hair professionals and consumers.
• Assist with the development of FAQs, comment responses, and proactive community prompts that reinforce OLAPLEX’s unique science-backed positioning and pro-first approach to innovation around our products.
• Think, speak and advocate for professionals on our channels. The true idea being that we, Olaplex, are the voice of the hair professional community – speaking and educating with authority to both consumers and professionals!
• Assist with analyzing community sentiment, social engagement performance, and emerging topics; deliver actionable insights to optimize community engagement strategies.
• Conduct competitive analysis and stay updated on industry trends to inform social media strategy and ensure OLAPLEX maintains a leadership position in professional hair care education.
• Assist in planning, content calendar organization, and distribution of content to align with broader brand messaging and education objectives.
• Develop seasonal campaign toolkits and ensure cross-functional coordination to maintain a consistent brand message.

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